Your purpose
The purpose of the Engagement Marketing Manager is to:
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Promote Budget Direct as a preferred insurer of choice by executing targeted data-driven campaigns and programs.
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Continually drive customer experience and advocacy for the Brand.
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Deliver customer engagement strategies across a range of products aimed at optimizing customer retention and renewal.
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Acquire and contribute to insights with the objective of retaining premium and reducing customer attrition.
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Build rapport and relationships with internal / external stakeholders.
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Manage the strategy to support the migration and ongoing use of the Budget Direct App
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Execute the campaigns to existing customers to support the Budget Direct sponsored teams.
The role
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Strategic Engagement & Retention: Develop, implement, and continuously refine the comprehensive customer engagement and retention strategy, including specific initiatives for the Budget Direct App to drive adoption, usage, and successful onboarding. Create and optimise "always-on" marketing programs designed to reduce churn and enhance customer loyalty.
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Multi-channel Campaign Leadership: Lead the end-to-end design, execution, and coordination of targeted, multi-channel marketing campaigns (e.g., eDM, SMS, Social, Web Personalisation, Direct Mail, Call Centre). Oversee the full campaign lifecycle, from idea generation and briefing through to testing, delivery, and post-program analysis, ensuring adherence to brand guidelines and compliance.
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Performance & Optimisation: Drive activities that directly contribute to key performance indicators such as increasing Budget Direct App adoption and ongoing use, boosting retention rates, reducing mid-term cancellations, enhancing customer experience, improving NPS scores, and increasing cross-sell rates. Lead the development of tactical offers and manage the optimisation of automated marketing journeys.
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Cross-functional Collaboration: Proactively engage and collaborate with diverse internal stakeholders, including Product, Marketing, Design, Data, Sales, Service, CX, and Technology teams, to gain customer insights, understand product dynamics, and ensure seamless project delivery and consistent customer experiences.
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Operational Excellence & Compliance: Create and maintain an engagement activity calendar, manage campaign budgets, brief and evolve reporting dashboards with CRM support, and ensure all marketing activities strictly comply with internal processes, controls, and relevant legal and regulatory obligations.
What experience you’ll bring
Essential Skills & Experience
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Qualifications: Tertiary degree in Marketing, Commerce, Business, or a related discipline.
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Campaign Expertise: Proven experience in end-to-end multi-channel campaign delivery, specifically across Email, SMS, Direct Mail, Digital, and Contact Centre initiatives.
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Core Capabilities: Exceptional communication (written and verbal), strong analytical and reporting skills, meticulous attention to detail, and excellent time management with the ability to prioritise effectively and meet tight deadlines.
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Creative Aptitude: Demonstrated ability to be creative, including effective copywriting skills.
Desirable Attributes
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Experience with marketing automation platforms (e.g., Braze) and managing customer lifecycle journeys.
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Experience in App marketing.
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Experience working on sponsorship campaigns.
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Proven vendor and partner relationship management skills.
Location
Close to a variety of public transport and easy parking options, the Toowong office has excellent end of trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues.
Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.
The benefits of working at A&G
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Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
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Work flexibility - with options to work from home two days per week.
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Options for leave - life happens, so we’ve got volunteer days, an additional paid ‘ME’ day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
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Grow with us - we’ve got learning and professional development opportunities to suit everyone.
- Give back - our A&G Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you’re passionate about.
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Take care of yourself - your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
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Celebrate the wins - we love sharing our successes and celebrating together - join us and you’ve got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
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Save money - as well as discounts on insurance products, we’ve teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.
About us
Auto & General (A&G) is the fastest-growing major Motor and Home insurer in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community.
Our range of general insurance products including Car, Motorcycle, Home, Contents Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas, and Coles Insurance.
We’re excited about the future and we’re always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia’s best insurer! If this sounds like you, apply today.
Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.
- A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business.
Auto & General is not responsible for any fees related to unsolicited resumes.
