Amazon Australia's Retail team is looking for a Private Brands Merchandise Planner to join us as we continue growing and setting new standards in e-commerce for Australian customers. In this role, you will own the end-to-end commercial performance of Amazon's own-brand products — from identifying market opportunities and building go-to-market strategies, to launching, scaling, and optimising brands that deliver exceptional value to customers.
This is a strategic, hands-on role requiring deep commercial acumen, full P&L ownership, and the ability to conduct sophisticated analysis that drives strategic business decisions. Unlike traditional category management roles focused on third-party vendor partnerships, this position centres on growing Amazon's proprietary brands — requiring a blend of brand strategy, commercial execution, and strong cross-functional stakeholder management. You'll need to be comfortable working with multiple metrics and KPIs, conducting complex analysis, and making data-driven decisions that directly impact profitability and customer experience.
As a Private Brands Merchandise Planner, you'll be a passionate advocate for customers while driving your category's success through pricing strategy, inventory management, marketing execution, and strong relationships with internal teams and cross-functional partners. You'll also act as a Subject Matter Expert in your field, coaching and developing team members and peers.
A successful Private Brands Merchandise Planner will:
- Enjoy a high degree of ownership: This includes owning the category P&L end-to-end, driving ranging decisions, category expansion, pricing strategy, and identifying operational efficiencies across your portfolio.
- Drive commercial performance through data: Go beyond reviewing data to proactively dive deep into metrics, uncover opportunities, build financial models, and develop actionable strategies that improve profitability and customer value.
- Own inventory and ordering strategy: Manage ordering decisions and inventory health to ensure optimal in-stock levels.
- Build and execute go-to-market strategies: Develop and execute launch plans for new-to-AU products, including pricing positioning, marketing campaigns, and promotional strategies that drive awareness and conversion.
- Champion customer experience (CX): Own the end-to-end customer experience for your brands — from product detail page quality, to reviews, ratings, and post-purchase satisfaction. Continuously improve CX metrics.
- Build brand equity: Develop and execute brand positioning strategies that differentiate Amazon's private label offerings and build customer loyalty.
- Excel at stakeholder management: Drive success through others by building strong relationships and influencing cross-functional teams including marketing, supply chain, finance, and program teams. Navigate ambiguity and align diverse stakeholders around shared goals.
- Embrace a growth mindset: Demonstrate resilience, curiosity, and a genuine appetite for continuous learning, including Amazon's ways of working such as document-led meetings and a culture of high-velocity decision making.
- Technology & AI Adoption: Embrace AI and new technologies, diving into Amazon's tools and systems quickly and confidently.
- Thrive in a fast-paced environment: Demonstrate strong organisational skills and effectively prioritise competing demands across multiple workstreams.
Note: Amazon Australia is also hiring Category Managers across multiple business units including Consumables, Fashion, Electronics, Home & Living, and Entertainment. If your experience is better suited to a third-party vendor management role, we'd be happy to consider your application for those opportunities as well.
Key job responsibilities
- Drive Private Brand Strategy & P&L Performance: Own end-to-end brand and commercial performance. Develop growth strategies, manage the full P&L, and make data-driven decisions on ranging, pricing, and investment allocation.
- Pricing & Promotion Strategy: Shape pricing strategies that balance profitability with customer value. Develop promotional calendars and partner with marketing teams to plan and execute impactful events that drive traffic and conversion.
- Inventory & Ordering Strategy: Own inventory ordering and inventory health. Leverage local sales history, cross-locale data, and market insights to optimise in-stock rates.
- Go-to-Market & Product Launch: Manage the product lifecycle for new-to-AU launches. Develop comprehensive go-to-market plans encompassing pricing, marketing, and content strategy.
- Customer Experience Ownership: Own and improve the customer experience across your portfolio — including detail page content, reviews strategy, and post-purchase experience. Drive CX metrics improvement.
- Marketing & Brand Growth: Partner with marketing and program teams to develop and execute brand-building campaigns. Own the marketing strategy for your categories and drive awareness, consideration, and loyalty.
- Analyse and Optimise: Dive deep into complex data sets to identify trends, build financial models, improve operational efficiency, and enhance the customer experience. Strong Excel/SQL skills expected.
- Stakeholder Management & Cross-Functional Leadership: Partner with marketing, finance, supply chain, and program teams to achieve holistic business objectives. Build trust and drive alignment across diverse teams to deliver results.
- Develop Team Capabilities: Act as a subject matter expert, coach colleagues, and contribute to team knowledge development.
A day in the life
Your day will be dynamic and collaborative, balancing strategic thinking with hands-on execution. You'll analyse brand and P&L performance, review inventory health and ordering decisions, and develop creative go-to-market strategies that drive results. Expect to move between deep analytical work, cross-functional stakeholder meetings, and commercial strategy development. You might start the morning reviewing weekly sales performance against plan, move into a pricing strategy session, and end the day collaborating with the marketing team on an upcoming product launch campaign.
About the team
We are a passionate group of professionals dedicated to reimagining retail through customer-focused innovation. Our team thrives on diverse perspectives, collaborative problem-solving, and a commitment to continuous learning. We believe in empowering individuals to make meaningful impacts that transform how Australians shop online.
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
