In-Demand Marketing campaign executive Jobs in Melbourne Vic

Creative & Performance Strategist, Bell & Bone
Pony Express —Melbourne VIC
- $110,000 - $130,000 a year
- Full-time
- Research
- Scripting
Quick Apply
1d
Campaign Executive- Marvel
Disney —Richmond VIC
- Marketing
- Bachelor's degree
- Marketing
10d
Manager, Communications
Department of Education —Melbourne VIC
- $142,790 - $191,084 a year
- Full-time
- Bachelor's degree
13d
Marketing Executive
The GPT Group —Maribyrnong VIC
- Full-time
- Communication skills
- Marketing
- Parental leave
- Referral program
1d
Marketing Coordinator
Aussie Broadband —Melbourne VIC
- Full-time
- Marketing
- Communication skills
- Marketing
- Annual leave
- Parental leave
Creative Producer
Monash University —Mulgrave VIC
- $110,527 - $121,227 a year
- Full-time
- Hybrid work
- Laboratory
- AI
- Communication skills
6d
Head of Marketing, Bell & Bone
Pony Express —Melbourne VIC
- $150,000 - $180,000 a year
- Full-time
- Management
- Leadership
Quick Apply
1d
GENERAL MANAGER COMMUNICATIONS
SHK Asia Pacific —Melbourne VIC
Marketing Executive
AccorHotel —Melbourne VIC
- Full-time
- Sales
- Bachelor's degree
- Hotel experience
- Employee assistance program
- Opportunities for advancement
Quick Apply
19h
Marketing Manager
Valeo Construction Group —South Melbourne VIC
- $125,000 a year
- Contract
- Construction
- Communication skills
- Marketing
Quick Apply
10d
Brand Marketing Executive
Driscolls —Melbourne VIC
- Full-time
- Hybrid work
- Marketing
- Research
- Communication skills
- Parental leave
- Employee assistance program
Marketing & Design Executive
iCare Property —Melbourne VIC
- $50,000 - $55,000 a year
- Full-time
- In-person
- AI
- Communication skills
Quick Apply
14d
Marketing Campaign Executive
.id consulting —Collingwood VIC
- Microsoft Excel
- Salesforce
- Data analysis skills
- Parental leave
Marketing and Events Executive
Fancy Hank's and Good Heavens —Melbourne VIC
- $80,000 a year
- Full-time
- Sales
- Research
- Bachelor's degree
Quick Apply
Merchandising Executive - COBRA
PUMA —Cremorne VIC
- Microsoft Excel
- Microsoft Outlook
- Merchandising
Marketing Manager
Trillion —Melbourne VIC
- Full-time
Marketing Executive
ACCOR —Melbourne VIC
- Full-time
- Sales
- Bachelor's degree
- Hotel experience
- Employee assistance program
- Opportunities for advancement
13h
Implementation & Activation Associate Director
WPP Media —Melbourne VIC
- Leadership
- Communication skills
- Parental leave
- Employee assistance program
12h
Marketing Executive
AvePoint —Melbourne VIC
- Hybrid work
- Sales
- Salesforce
- Marketing
- Health insurance
- Tuition reimbursement
Marketing Specialist
Complete Furniture Works Pty Ltd —Tullamarine VIC
- $80,000 - $85,000 a year
- Marketing
- English
- Bachelor's degree
Quick Apply

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Creative & Performance Strategist, Bell & Bone

Pony Express -
Melbourne VIC

Quick Apply

Job Details

Full-time
$110,000 - $130,000 a year
1 day ago

Qualifications

Research
Product development
Scripting

Full Job Description

Strategic, creative role
Data-led decision making
Bold, challenger brand positioning

Location: Melbourne, VIC.
Hybrid: Monday, Tuesday, and Thursday in the office, Wednesday and Friday from home.
Reports to: Head of Marketing
Guides: Content Creators

Company

Bell & Bone is a premium Australian pet dental and everyday pet care brand. The brand turns preventive health into a daily ritual that owners and pets look forward to. It is founder-led, Australian-made, and meat-first, positioned between treat and health, elevated and accessible, preventative and warm.

The business has over 700 stockists, national distribution through major pet speciality retailers, thousands of five-star reviews, a named vet credibility anchor, and eight years of product development behind the range. The online store is the largest single revenue stream. The next phase includes scaling paid social, supporting new brand launches, growing the cat business, and building toward international expansion.

Context

Bell & Bone has a growing paid and organic presence across Meta and TikTok. Campaign creation, execution, and reporting are the responsibility of the Performance & Analytics Executive. This role is the creative and strategic engine behind those campaigns: what gets made, why, how it is tested, and what the results mean.

The Creative & Performance Strategist sits as the strategic layer between the Head of Marketing, the Creative Lead, and the content team, and gives day-to-day direction to the Content Creators. The role covers Bell & Bone, across dogs and cats, and a new brand launching within 12 months.

Key responsibilities

Set the paid creative strategy across Meta and TikTok for Bell & Bone and the new brand, with separate strategies for each brand, each platform, and the dog and cat audiences within Bell & Bone.
Build and maintain audience and persona research, with a clear understanding of who sees each ad and why.
Develop ad concepts, including scripting, creative angles, hooks, and format selection.
Decide what concepts to test, in what volume, against what hypothesis, and for which audience. Campaign execution is the responsibility of the Performance & Analytics Executive.
Work with the Performance & Analytics Executive on campaign economics, tracking first-purchase AOV against blended, monitoring CPA viability, and flagging when a strategy is not working commercially.
Review creative performance each week across views, watch time, CTR, CPA, ROAS, and engagement.
Brief and direct content creators on execution, including what to film, how to frame it, and the thumbstop moment, and produce on-set for larger campaigns.
Set organic social strategy for Instagram, Meta, and TikTok, guiding creators on what to produce.
Translate high-performing organic content into paid creative for cold audiences.

Must-have criteria

A thorough understanding of Meta paid social: how campaigns are structured, how the algorithm responds to creative, and what the data means. Able to read and brief at an expert level. Day-to-day campaign running is not required.
TikTok creative strategy: understands what performs on TikTok and why, and can brief platform-native concepts.
Campaign architecture: ecosystem ads, learning phase management, funnel structure across cold, warm, and convert, retargeting audience building, and Video Views feeding conversion campaigns.
Budget decisions and unit economics: first-purchase AOV against blended AOV, what CPA makes a campaign viable, and identifying when a strategy is mathematically broken before it launches.
Creative development and direction: scripting ads creatively and strategically, understanding what drives visual cut-through, and leading shoots as producer.
Able to analyse creative performance and explain what drove results.
Able to brief and direct creators and production partners.

Quick Apply

Refine Your Search

marketing campaign executive jobs in melbourne vic

Creative & Performance Strategist, Bell & Bone

Campaign Executive- Marvel

Manager, Communications

Marketing Executive

Marketing Coordinator

Creative Producer

Head of Marketing, Bell & Bone

GENERAL MANAGER COMMUNICATIONS

Marketing Executive

Marketing Manager

Brand Marketing Executive

Marketing & Design Executive

Marketing Campaign Executive

Marketing and Events Executive

Merchandising Executive - COBRA

Marketing Manager

Marketing Executive

Implementation & Activation Associate Director

Marketing Executive

Marketing Specialist

I want to receive the latest job alert for marketing campaign executive in melbourne vic

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