Heads up! This role is based in-person at our office in sunny Brisbane, Australia.
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About Askable
Hey, we're Askable, the world's most loved user research platform. Loved by Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more. We help teams run better research faster, from participant recruitment to insights, so they can build products people actually want. Started in 2017 in Brisbane, now with offices in London and Chicago.
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About the role
Own how Askable shows up across social. Build a publishing rhythm worth following, a point of view worth caring about, and the systems that let the rest of the team show up too.
Most B2B social is forgettable. Same playbook, same sentence structures, same recycled "thought leadership". AI has made the feed louder, not better. We've been guilty of this.
Our audience is product people, designers, and researchers who can smell B2B sludge from a mile away. They want a brand that thinks out loud, has actual opinions, and respects their time.
We have raw material most B2B brands would kill for. Insights from a million participants, product moments worth talking about, customer stories researchers want to read. We are looking for someone who can present these to our audience, with taste.
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What you'll do
Brand and channels
Own Askable's social channels end-to-end: content, calendar, comments, community
Translate research insights, product moments, and customer stories into social-native formats
Make launches feel like moments, not press releases
Partner with creators, peers, and adjacent brands to amplify what we put out
Executive thought leadership
Support and direct content for senior leaders
Surface reactive moments that match each leader's POV and priorities
Build the cadence so it ships without becoming a bottleneck
Stay on top of industry trends
Reactive content on industry moments, measured in hours, not days
A point of view on the conversations our audience is already having
Strategy and ops
Make it easy for sales, product, and CX to show up on social as credible voices
Build smart workflows (including AI where it helps) that scale output without flattening voice
Set goals, kill what isn't working, shape how social fits into the broader marketing engine
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What you need
5+ years in social, ideally some of it at a B2B SaaS in scale-up mode
A portfolio that shows craft and a point of view. Not safe. Distinct.
A senior IC mindset. You ship the work that matters most, and use systems, AI, and partners to scale the rest.
Genuinely AI-native in your workflow, with a track record of building systems and prompts others can use. Not "I tried ChatGPT."
Proven exec ghostwriting. You can hold multiple voices in your head and not let them drift.
Bonus
Light video and design (Figma, Premiere, CapCut)
Built a sales social activation program from scratch
Worked in research, insights, AI, or developer tools categories
Ran an influencer or creator program end-to-end
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The mindset you'll need
Win as a team: Proud of your individual work, but winning as a team is what feels best. You give and take feedback well.
Independent and curious: No cabinets full of step-by-step instructions here. Think on your feet, manage your own workflow, ask sharp questions.
Growth-focused: Stretch goals energise you. Always looking for ways to improve yourself, your team, the business.
Quick to learn: Get up to speed on our product fast and stay current as it evolves.
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Perks and benefits
Your excitement about the role itself is what matters most. Perks are the icing.
Competitive salary
Vibrant, social workplace
Askable Days: a bonus paid day off every month (7 weeks annual leave in total)
Buffet lunch every day, prepared by our in-house chef
Free public transport to and from the office
More we'll happily walk you through during the interview
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️ Before you go...
Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. We're committed to building diverse teams. If you're excited about this role but your experience doesn't align perfectly, we'd still love to hear from you.
