An incredible opportunity to make the client-side move, joining an adored, Luxury Australian Designer Fashion label. Known for their contemporary, elevated Designs, this business has had phenomenal success, both locally & internationally, with this role being imperative to drive the next level of growth & success.
If you're Agency-side and always wanted to make the Client-side move, making big impact on just one brand - this is the role!
The Opportunity:
This role will drive, shape & lead the end to end Performance Marketing strategy, with a particularly heavy focus on Meta. You'll be responsible for delivering strong commercial outcomes, driving solid brand awareness & onsite traffic, for one of Australia's most celebrated Luxury Designer Fashion brands, with a solid store network and internationally focused trade.
Working directly alongside the Head of Digital, this is a high-impact, strategic role, with ownership of the Paid Media budget, leading the transition to an inhouse model and managing all Performance activity, internally.
You'll have a full-funnel focus, responsible for driving solid new customer acquisition, as well as shaping out the CRM & Loyalty strategy, to drive stronger customer engagement & retention.
Experience Needed & What You'll be Working on:
- A solid background of experience within Performance Marketing, ideally from an Agency background, specialised in supporting a client base of eCommerce businesses
- Demonstrated experience with strategising and executing high-performing Meta & Google Ads, with TikTok, Pinterest & Google Shopping experience being majorly advantageous
- A solid track record of delivering strong commercial results, across ROAS, ROI, CPA, CAC & AOV, aligning with wider business objectives
- Strong experience in managing end to end campaign development, from ideation, through to execution, as well as post-campaign reporting
- The ability to work alongside Senior stakeholders, including Heads of Department & C-Suite, presenting key insights & trends
- A continuous focus on performance enhancement & optimisation, identifying new areas of opportunity for growth & scale
- Exposure to CRM, Email & Loyalty Marketing would be highly advantageous, but not essential
- Demonstrated experience with running small-scale tests, creative or bid tests, with the ability to redefine solutions & strategies
- Experience within a client-facing role, working with senior Stakeholders & Founders alike, presenting trends & interpreting data
The Benefits & Why You'll Love this role:
- If you're Agency-side and wanting to make the Client-side move, this is the perfect opportunity to do so
- A unique opportunity to lead the in-housing transition for an adored, Luxury Fashion brand, with global reach
- Stunning central Sydney office location, surrounded by cafes, bars, restaurants & shops
- Reporting directly to the Head of Digital, with decades of experience in driving stellar online results for both commercial, value-Retail & Luxury brands
- External, market leading coaching support to keep you ahead of industry trends & latest updates
- Joining at a truly transformational time, with huge projects on the roadmap
- Strong employee benefits offering, such as discounts & allowances, across beautifully crafted, Luxe product
Excited? You should be!
If you're interested in this opportunity, please reach out today and apply or send your resume straight to Charlotte - [email protected] 