About KINESSO
KINESSO is the global technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn `action' into `outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
The Role
The Data Scientist role will primarily focus on the development of advanced audience solutions such as propensity modelling (such as XGBoost), clustering (such as K-means), audience skew profiling which identifies how specific audiences differ from the wider population and measuring the success of these initiatives. This role will also provide the opportunity to develop new capabilities that helps our agencies and clients answer pressing media related questions from a data led perspective. The use of AI and how we can deploy meaningful outcomes leveraging this technology will also be a key focus.
As part of this role, you will learn how to create advanced data science solutions by combining multiple different data sources to answer specific questions/needs. You will also learn how media data is used to create meaningful interactions with consumers across many different industries. You will have the opportunity to work alongside data specialists across multiple disciplines including Data Governance, Business Intelligence and Data Engineering.
Key Responsibilities
- Work with one of the largest consumer data sets in AU with the ability to acquire, cleanse, transform and verify data from first, second, and third-party data sources.
- Interpret data, analyse results, and identify trends using statistical techniques and provide ongoing insights/measurement reports.
- Manage end to end client delivery which involves internal stakeholders, data collection & preparation, quality control and delivering accurate/timely models & insights.
- Manage the execution and keep track of all scheduled project tasks. Investigate any issues and escalate to Head of Data Science if deadlines are at risk of delay.
- Work closely with specialist teams to collaborate on data infrastructure and process.
- Liaise with key internal SBUs / agencies to verify data integrity, model accuracy, and seek input for client presentations.
- Proactively engage leaders across the business to build a data science profile and identify new business opportunities.
- Evaluate and refine processes for continued efficiency improvements.
About you
- 1+ years proven experience as a data scientist.
- Experience using statistical programming languages, libraries, or packages for analysing large datasets. E.g., R, Python
- Experience with data modelling techniques such as multiple linear regression, classification, segmentation etc.
- Experience with ML and AI.
- Experience with large data sets, specifically web traffic (clickstream) and third-party demographic data.
- Experience with data interrogation, manipulation and extraction using SQL/R/Python applied to large databases.
- Strong analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy.
- Experience with AWS & Snowflake
- Experience with Airflow desirable.
- Experience with API's desirable.
- Ability to project manage and prioritize against multiple deadlines.
- Ability to work within a team environment is essential.
Why join KINESSO?
- A hybrid working model and incredible office culture. with opportunities for global transfers, internal secondments, and travel.
- Mentorship programs, learning modules and professional skills training to support your career ambitions.
- Wellness programs including access to an EAP and wellness coaching
- Agency perks, early finish Fridays, culture club, breakfast, health and wellbeing initiatives
- Interested?
Please click apply, and tell us why you think you would succeed with Kinesso enclosing your CV.
We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.
