- 1 day WFH per week - flexibility built into the role
- Work across a well-loved fashion portfolio with genuine heritage
- You'll contribute to strategic projects with business-wide impact
CRM Specialist | Sydney | Fashion & Retail
Join a well-established Australian fashion retailer and take ownership of CRM across a premium womenswear brand. This is a hands-on role with genuine scope - you'll manage the full email program, shape the loyalty and retention strategy, and work across a collaborative marketing team in a business that genuinely invests in its people.
The opportunity: A leading Australian fashion group is looking for a CRM Specialist to develop and execute their omni-channel CRM strategy across two distinct brands. Reporting to the Head of Marketing, you'll sit within a cross-functional team and touch everything from EDM scheduling and segmentation through to loyalty programs, database management and special projects.
What you'll be responsible for:
- Developing and implementing a comprehensive omni-channel CRM strategy across both brands
- Overseeing the full eDM calendar - weekly campaigns, promotions, events, store openings, loyalty and automated emails
- Driving segmentation strategy and testing to optimise opens, revenue and engagement
- Managing CRM databases and ensuring compliance with AU & NZ privacy laws
- Owning reporting and analysis - weekly, monthly, quarterly and annual
- Supporting loyalty program execution online and in-store, including terms, events and user journey improvements
- Contributing to strategic projects including CRM re-platforming and website optimisation
- Collaborating with Brand, Digital, Retail and Customer Care teams
What you'll bring:
- Solid experience in a CRM, EDM or retention marketing role - ideally within retail, fashion or e-commerce
- Proficiency with a major ESP and a strong grasp of segmentation, automation and testing
- Analytical mindset with experience reporting on email and CRM performance
- Excellent attention to detail and the ability to manage multiple workstreams at once
- Comfortable working across both digital and retail environments
Why join:
- 1 day WFH per week - flexibility built into the role
- Work across a well-loved fashion portfolio with genuine heritage
- Collaborative team culture - cross-functional exposure across marketing, digital, brand and retail
- Real scope - this isn't a BAU-only role. You'll contribute to strategic projects with business-wide impact
- Based in the heart of one of Sydney's best creative precincts
If this sounds like you, apply today or email your resume straight to [email protected]
Please note, only shortlisted candidates will be contacted.
For a full list of our current vacancies please visit our website: www.jivaro.com.au
