If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking.
For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.
Help people create their tomorrow, while you create yours
We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years.
If we do our job well, we genuinely add to the prosperity of our country and its people.
How you’ll make an impact
Brand, Creative & Social (BCS) operates as a Centre of Excellence with a matrix-style delivery model, combining strategic leadership with embedded executional support. BCS owns brand strategy, creative quality, content and social strategy, governance, and measurement — enabling portfolio teams to deliver end-to-end marketing execution efficiently and effectively within clear brand guardrails.
Bring AMP’s brand to life through clear, compelling and strategically grounded copy. As a Creative Copywriter, you’ll turn complex ideas into simple, engaging messages across campaigns and channels—balancing creative craft with commercial impact, while staying true to brand and regulatory standards.
You’ll make an impact by:
- Create bold campaign ideas and write copy across digital, social, EDMs, web and more
- Turn business, product and regulatory concepts into simple, customer-friendly messaging
- Deliver end-to-end copy across brand, acquisition and lifecycle campaigns
- Uphold brand tone, quality and compliance across all communications
- Partner with designers and stakeholders to shape briefs, sharpen ideas and deliver integrated campaigns
What you will bring to the team
- Proven experience as a creative copywriter in an agency, in-house creative team or marketing environment.
- Demonstrated ability to craft impactful advertising and connected copy across multiple channels and formats.
- Strong understanding of brand strategy and ability to translate strategy into compelling messaging.
- Experience writing across digital, social, video, CRM/content and print.
- Experience working within a regulated or brand-governed environment is preferred.
You’ll thrive here if…
If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset.
Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next.
If you’re someone that can hold their own, you’ll find AMP quite liberating.
Why we think you’ll love working at AMP
Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it.
We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work.
In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work.
Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have.
We believe in the power of inclusion and diversity
We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged, but also leads to better connections with our customers.
We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.
We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.
Ready to create your tomorrow?
If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.
Don’t procrastinate! We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.
Looking forward to meeting you.
