About Pure and Healthy
Established in 2000, Pure and Healthy Pty Ltd is a Perth-based cold-pressed juice business producing raw, preservative‑free juices, cleanses, shots, tonics and elixirs for retail, online and wholesale customers across Western Australia. The business sells through an online Shopify store, and wholesale supply channels including bars, cafes, restaurants and gourmet delis and weekend farmers’ markets.
The company is entering a significant growth phase, expanding from its core juice operations into three new strategic areas: a circular soil and worm farm venture that converts juice production waste into regenerative soil products; the Peak Vitality Forum, a community-based monthly health and wellness initiative; and an international expansion program exploring export markets, regulatory compliance, and the machinery and system requirements needed to scale production globally.
We are seeking a to fill a full-time ongoing position for a Systems Analyst to lead the design and improvement of the business and information systems that underpin this next stage of growth.
Position overview
The Systems Analyst is responsible for evaluating, analysing and improving Pure and Healthy’s business processes, data and digital systems to support profitable growth, investment readiness and operational scalability. The role works closely with the directors and wider team to design and implement practical, data‑driven systems solutions across sales reporting, production costing, customer engagement, website and ecommerce platforms, and new ventures such as the soil and worm farm and Peak Vitality Forum.
Key responsibilities
1. Business and systems requirements analysis
- Work with the director and IT team, and operational staff to gather, document and validate business and system requirements across sales, production, logistics, waste management, customer engagement and new venture streams.
- Identify, investigate and analyse existing business processes and work practices (including weekend market operations, online sales workflows and pulp disposal processes) to understand performance and pain points.
- Map current-state and future-state processes using data and process modelling techniques, and recommend practical process and system changes to support growth, reduce waste and improve profitability.
- Act as a central reference point for business information and systems knowledge, providing guidance and analysis to support management decision-making.
- Use basic project management principles to plan and sequence system changes, estimate effort and resources, and monitor progress for key initiatives (such as soil farm venture, “Peak Vitality” health forum, website enhancements and international expansion projects).
2. Mapping data driven architecture for current business operations
- Collect, validate and analyse sales data from market stalls (EFTPOS, cash, discounts, returns, wastage), Shopify online sales and wholesale channels to assess performance and identify improvement opportunities.
- Analyse business turnover, cost of goods sold and margins, incorporating wages, rent, hire charges and other operating expenses.
- Analyse the cost of production and profitability of each juice, tonic, wellness shot and elixir product and provide clear insights to support pricing, promotion and product range decisions.
- Perform demand forecasting using historical sales data, seasonal factors, event calendars and weather conditions to support weekly production planning and fruit procurement.
- Analyse staff rosters, labour hours and workforce costs to identify opportunities to improve workforce utilisation and minimise unnecessary wage expenditure.
- In collaboration with the IT Team, develop dashboards, KPI scorecards and operational reports that give management clear, real‑time visibility of sales, production, inventory and workforce metrics.
3. Soil Farm Venture – systems and investment readiness
- Analyse the current pulp and organic waste disposal system, documenting inputs, processing steps, outputs, energy use, labour requirements and direct costs.
- Model the cost savings and commercial opportunity of diverting juice production waste to the soil farm operation, including capital and operating cost assumptions, revenue potential, margins and payback period.
- Design and document the information systems and data collection frameworks required to monitor, track and report on soil farm production outputs, quality metrics, inventory and sales.
- Conduct market and customer analysis for soil products (e.g. farmers, landscapers, garden centres, councils, urban farms), including market size, pricing benchmarks and demand indicators.
- Draft and maintain investment-ready documents for the soil and worm farm venture, including financial models, business plans, pitch decks and validation summaries for investors, grant bodies and strategic partners.
- Analyse regulatory and compliance requirements for operating and scaling the soil and worm farm and document the systems and processes needed to ensure ongoing compliance.
4. New factory and global expansion – systems and requirements analysis
- Analyse the systems, machinery, layout and capacity requirements for a larger, new production facility designed to scale juice manufacturing and packaging for international export markets.
- Research and document the export regulations, food safety and quality standards, labelling rules, import compliance frameworks, and quarantine/biosecurity obligations that the new factory must meet for target countries.
- Evaluate and compare production and processing machinery options suitable for the new facility, ensuring they can meet projected international volumes, consistency and quality benchmarks, and document specifications, capital costs and implementation steps.
- Design the operational systems and information architecture for the new factory, covering production flows, quality control, traceability, inventory management, order processing and logistics for international orders, including customs and export documentation.
- Contribute to business plans and strategic assessments that justify the new factory investment, including capacity modelling, market entry options, competitive landscape reviews and 3–5 year financial projections aligned to global expansion.
5. Monthly Health Forum – systems design and business planning
- Analyse existing customer data, community behaviour and market positioning to inform the design and launch of Pure and Healthy’s monthly Peak Vitality health Forum.
- Develop a business plan for the forum covering operating model, target audiences, revenue streams (ticketed events, juice bundles, partnerships, membership), marketing strategy, technology requirements and financial projections.
- Define and document the digital information systems required to manage event registrations, attendee data, practitioner coordination, communications, ticketing and post‑event analytics.
- In collaboration with IT Team, design the digital infrastructure for the forum, including website pages, email marketing workflows, community group platforms and CRM-style contact management.
- In collaboration with IT Team, Establish reporting frameworks and KPIs (attendance, retention, channel attribution, email list growth, revenue per event) to enable ongoing evaluation and continuous improvement.
6. Website, mobile app, digital systems and customer engagement analysis
- Conduct regular audits of the ecommerce website, digital content, navigation flows and customer data to identify opportunities to improve user experience, conversion and retention across web and mobile channels.
- Develop functional specifications and information architecture for a revamped website and planned mobile app, including structure, user journeys, content themes and language aligned with the company’s holistic health and circular‑economy positioning.
- Work with web and app developers, Shopify specialists, IT and marketing partners to design, test and implement improvements to digital platforms, including creating and executing system test plans to ensure functionality, quality and data integrity.
- Analyse customer and transaction data from Shopify and other digital platforms to identify behaviour patterns, target segments, seasonal trends, retention drivers and cross‑sell opportunities that inform website and mobile app design.
- In collaboration with the IT and social media team, design and document data‑informed digital marketing and social media strategy, and support SEO and Google Business Profile optimisation, to increase brand awareness, community engagement, online sales and digital customer acquisition.
7. Documentation, training and continuous improvement
- Prepare and maintain documentation including business requirements, system design documents, workflows, user manuals and analytical reports across all business areas.
- Develop user and training documentation for new systems, reports and dashboards, and deliver training sessions to staff and management to support adoption.
- Regularly review the performance of implemented systems and processes, evaluate results against set targets, and recommend iterative improvements.
- Organise and catalogue the company’s digital assets (data, imagery, video and marketing materials) into a structured repository to support data‑backed decision‑making and consistent brand storytelling.
- Contribute to risk management and governance by ensuring business data is accurate, secure and used ethically, and that systems changes are properly documented and approved.
Skills and experience required:
- Tertiary qualifications in Computer Science and/or Data Science, with strong foundations in algorithms, databases, statistics and applied machine learning.
- Demonstrated experience in systems analysis, data analysis and business intelligence, including end‑to‑end design and delivery of reporting, dashboarding and automation solutions using tools such as Python, SQL, Power BI, Tableau and advanced Excel.
- Proven ability to collect, clean, integrate and model complex data from multiple sources (operational, financial, customer and marketing) and translate insights into clear, actionable recommendations for management.
- Experience working with ecommerce and digital platforms and customer data, including analysing online behaviour, segmentation, retention drivers and digital campaign performance.
- Demonstrated experience improving processes and workflows by identifying bottlenecks, automating repetitive tasks and introducing clearer reporting structures.
- Strong skills in process mapping, requirements gathering and documentation, with the ability to produce structured business requirements, functional specifications, process workflows, user guides and training materials.
- Proven track record of designing, testing and implementing ICT-enabled solutions (dashboards, data pipelines, web interfaces, analytical tools), including system test planning and validation to ensure data quality and reliability.
- Excellent communication and stakeholder engagement skills, including the capability to translate complex technical and analytical concepts into clear language for non‑technical stakeholders, including senior leaders, operational staff and external partners.
- Strong documentation skills, including the production of structured requirements, system descriptions, procedures, training materials and best‑practice guides.
- Advanced organisational and project management capability, with experience planning and delivering complex projects to deadlines, coordinating cross‑functional teams and managing competing priorities in fast‑paced environments.
- Well‑developed leadership and teamwork skills, with a track record of motivating and coordinating diverse teams in both technical and non‑technical settings.
How to apply
If this role sounds like the right next step for you, we’d love to hear from you. Please submit your application online by clicking “Apply Now” and following the instructions.
Your application should include:
1. A brief covering letter outlining your interest in the role and how your experience aligns with the key responsibilities
2. A current CV that clearly states:
- whether you are an Australian citizen or permanent resident (Yes/No)
- your current visa status
If you have any questions about the position, please contact Mr René Stapel via email at [email protected].
Applications close at 5:00 pm on Monday, 20 July 2026.
Please note: only shortlisted candidates will be contacted for interview.
Pay: $80,000.00 – $90,000.00 per year
Work Location: In person
