Nurturing the greatness in every child - and in you.
Join one of Australia’s Largest Leading Early Education Providers!
At G8 Education, we’re on a mission to shape the future! With 350+ early education and care centres under 21 brands, our 8,000+ dedicated team members nurture over 40,000 children every day.
As an ASX listed growth company, we’re committed to empowering, rewarding, and supporting every team member – from our centre educators to our leadership and support team.
The Opportunity
Working closely with the National Marketing Manager - Campaigns, the Marketing Lead will play a pivotal role in the team’s success through development and execution of local area marketing programmes and initiatives that drive demand, conversion and retention across G8 Education’s network of early learning centres.
This is a highly collaborative role suited to a strategic marketer who loves turning insight into action and enjoys working cross-functionally in a fast-paced, purpose-driven environment.
Key Responsibilities
- Lead and manage Local Area Marketing across G8’s national network of early education centres, including management of the Creative Cubby portal and in-field marketing assets.
- Partner with broader marketing teams, operations teams and external partners to develop and execute multi-dimensional programs that support corporate objectives and drive demand/retention goals.
- Seek and identify opportunities to grow our centres as a marketing asset and channel to drive demand, conversion and retention.
- Develop and execute programmes within our early learning centres, tailored to our core target audiences, creating new opportunities and accelerating existing opportunities.
- Ensure centre and operational alignment with marketing campaigns and ensure the visibility of marketing’s contribution to driving demand, conversion and retention.
- Report on KPIs - track, measure and provide progress reports and utilise key data and reports to uncover trends to aid decision making.
- Collaborate cross-functionally across support office and regions, communicating progress, results and learnings to key stakeholders.
About You
- At least 3 years’ marketing experience in executing and managing marketing campaigns and programmes end-to-end. Multi-brand experience is desirable.
- Previous experience executing and managing a local area marketing portal is desirable.
- Strong stakeholder management skills.
- Proven success in developing and managing demand and lead generation.
- Knowledge of CRM systems and processes highly desirable.
- Strong organisational and execution skills with attention to detail and a keen appreciation for the importance of setting objectives, activity tracking and reporting.
- Hold a valid working with children check or willingness to obtain upon commencement.
Benefits at G8
- Competitive salary package
- Hybrid working conditions with 3 days in office and 2 from home.
- Located at our state-of-the-art Central Gold Coast Support Office
- Career development opportunities as part of a large ASX-listed company
- Access a 50% discount on early education and childcare fees at any G8 Education Centre.
- Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more!
Find out more here: G8 Education
United by purpose. Guided by values.
At G8 Education, we’re proud to celebrate, support, and inspire our 10,000+ team members as they make a lasting difference in the lives of children and their own.
Driven by our purpose “to nurture the greatness in every child to grow, thrive and learn” and guided by our values, we’re shaping bright futures for children, families, communities, and each other.
Our values: Safety First & Always, Thriving Together, Owning the Outcome, Being the Difference, Building Bright Futures.
Our Recruitment Process
G8 Education is a committed advocate for child protection, safety and wellbeing. We have a zero tolerance for any form of child abuse or harm. The safety and wellbeing of children will always be our priority, and all team members are expected to embrace this shared commitment.
Our recruitment process involves several checks including, the possibility of psychometric testing which will be discussed during the initial stage of the recruitment process.
We also may require a police check along with verification of qualifications and right-to-work status.
Please note the advertising closing date is indicative only. G8 Education reserves the right to close the advertisement before this date is reached. Therefore, it is encouraged that you submit your application as soon as possible.
