Are you ready to be part of a national team of high performing marketers? Grow your career surrounded by colleagues who are energised by the opportunity to right wrong, and make our clients' lives better. We take on the impossible, and achieve outstanding results.
The Opportunity
As our
Advertising Manager , working on a full time, permanent basis and based in our
Brisbane CBD head office with a
hybrid working pattern, you’ll be responsible for effectively managing our creative and paid media strategy across digital, above the line and below the line channels. You’ll drive full funnel results, from awareness through to new client acquisition, as well as being directly accountable for the performance of our appointed agencies and maximising business return.
Reporting to the General Manager, Brand & Marketing Acquisition, you’ll lead the strategic direction of all paid media investment and creative, and accountable for execution of program. You’ll drive innovative media approaches across channels, formats and funnel stages, testing strategies for effectiveness and value, and assessing emerging technologies for potential impact and integration.
You’ll develop strong, effective relationships with our external media partners, taking ownership of agency execution, driving performance and delivery standards, and providing clear guidance and prioritisation of work, providing ongoing feedback. You’ll also champion collaboration with key internal leads (customer experience, PR, digital experience, insights and data analytics) to ensure advertising aligns to business goals and is supported across our full client journey.
You’ll lead proactive analysis of advertising trends, campaign results and audience behaviours to surface actionable insights to inform strategy, ensuring rigorous optimisation across brand and performance media, continually evaluation performance of lead sources, creative execution and channel contribution. You’ll develop reports on advertising performance for business stakeholders including ROAS, lead volume and quality, CPA and conversion rates.
This is a specialist role that offers a perfect mix of strategy and execution, within a high performing team.
What you’ll bring. In order to succeed in this role, you’ll possess:
- Significant demonstrated experience developing brand and acquisition strategies across media and creative in a media agency environment or in house for a brand working with agencies.
- Demonstrated experience managing a large media budget to drive commercial acquisition outcomes.
- Ability to drive strategic thinking and translate this to actionable and iterative delivery that maximises return on advertising expenditure and achieves business growth.
- Leadership experience, to drive performance and outcomes of third-party suppliers.
- Strong analytical skills, utilising financial and consumer insight data to inform the design and planning process of campaigns.
- Demonstrated digital media experience, building campaigns in Google Ads, SA360, Facebook Ads Manager, and similar; and using Google Analytics (GA4).
- Excellent communication skills, including presentation skills at a senior level.
- Exceptional stakeholder management and collaboration skills.
- Ability to manage and coordinate competing priorities and deadlines for yourself and agency teams.
- Experience working on service based brands that are consumer focused is preferred.
Shine Lawyers: A place for you. It means more here.
At Shine, purpose really matters.
- It’s our clients, who summon the courage to stand up to injustice.
- It’s the communities we are part of and support every day.
- It’s our team, who champion what’s right and make this place what it is.
We’re an ASX-listed organisation, and we've been standing up for the rights of everyday Australians for more than 50 years. We’ve achieved a lot, but you’ll find no airs and graces here. We’re humble yet relentless. We don’t pretend to be anything other than ourselves. And together, we’ve created a place for you to thrive.
Here are some of the things we hope you’ll love about working with us:
- Connect and be you : Get the flexibility and benefits you need, and work alongside truly authentic people who care so much - about our clients, Shine and you. You’ll enjoy the safety and security of a large, well-established firm that treats you as a person, not a number.
- Challenge and be challenged: We’re not here for “easy”. We want you to take your place at Shine and make a real impact. Question and challenge - that’s how we grow.
- Achieve and grow : Start your Shine journey with our in-house learning programs, where you’ll find immediate connection and be set up for success. You will be provided real opportunities to step up and grow - within your role and beyond.
Excited to join us and stand up to injustice? Apply now and make Shine a place for you.
As part of The Circle Back Initiative, we want you to feel supported through our recruitment process, which means that you will hear back from our friendly team – no matter the outcome.
We are committed to making Shine Lawyers a place for you by encouraging and supporting our people to bring their authentic selves to the workplace, and as a result, we know you’ll put your best self forward while righting wrong for our clients. We’re passionate about maintaining a diverse and inclusive environment here at Shine that celebrates all of our differences with age, disability, ethnicity, gender and sexual orientation, to name a few, and we encourage applications from Aboriginal and Torres Strait Islander candidates. You bring you. 