Australian-owned, award-winning, and ASX listed, Viva Leisure is Australia’s second-largest and fastest-growing health and fitness company. Operating across all segments of health and wellness, our portfolio includes big-box gyms, boutique studios, Pilates, yoga, aquatics, women’s-only facilities, personal training, and more.
At Viva Leisure, our mission is to connect health and wellness to as many people as possible through our range of awesome, affordable, and accessible facilities. With over 300 locations across Australia and internationally, we’re building brands that stand out, scale quickly, and deliver exceptional member experiences.
We are currently seeking a Marketing Executive to join our high-performing marketing team based in either our Sydney or Canberra HQ. This is an exciting opportunity for a commercially minded and hands-on marketer who thrives in a fast-paced environment and wants to play a key role in driving brand growth, member acquisition, and campaign performance across multiple brands.
Reporting to the GM of Marketing, the Marketing Executive will support the planning and delivery of integrated marketing campaigns across digital, print, social, in-club, and local area marketing channels. You’ll work closely with operations, creative teams, agencies, and stakeholders to help bring campaigns to life, support new location launches, and contribute to initiatives that directly impact business growth and member engagement.
This role is ideal for someone who enjoys balancing creativity with execution, loves seeing campaigns perform in market, and is eager to grow their career within one of Australia’s leading fitness and wellness companies.
Campaign Coordination & Execution
- Support the delivery of integrated marketing campaigns across digital, print, social media, OOH, and in-club channels.
- Assist in coordinating campaign timelines, creative assets, approvals, and execution across multiple brands.
- Support local area marketing (LAM) campaigns, club promotions, and community activations.
- Assist with pre-sale and new location launch campaigns, ensuring activities are delivered on time and aligned with brand standards.
Content & Creative Support
- Assist in developing campaign copy for emails, social media, website content, landing pages, and promotional materials.
- Coordinate creative briefs with internal design teams and external agencies.
- Support the scheduling and publishing of marketing content across platforms.
Performance & Reporting
- Monitor campaign performance and assist with reporting across acquisition, engagement, and retention metrics.
- Support analysis of campaign data including lead generation, conversion performance, and ROI.
- Assist with market research, competitor analysis, and identification of growth opportunities.
Stakeholder & Project Coordination
- Work collaboratively with operations teams, club managers, agencies, and suppliers to support campaign execution.
- Coordinate multiple projects simultaneously while maintaining strong attention to detail and deadlines.
- Assist with marketing administration including purchase orders, invoices, and campaign documentation.
Customer Experience & Engagement
- Support initiatives designed to improve member engagement and retention across the member lifecycle.
- Assist with promotions, events, and activations that enhance brand awareness and customer experience.
Qualifications
- Tertiary qualification in Marketing, Communications, Business, or related discipline (desirable).
Skills & Experience
- 2–4 years’ experience in a marketing or campaign coordination role.
- Strong understanding of marketing principles and multi-channel campaign execution.
- Experience coordinating campaigns across digital and traditional marketing channels.
- Excellent written communication and copywriting skills.
- Strong organisational and project coordination capability with the ability to manage multiple priorities.
- Experience working with CRM, email marketing, social scheduling, or analytics platforms (e.g. HubSpot, Meta Business Suite, Google Analytics, Canva, etc.).
- Commercial mindset with strong attention to detail and problem-solving ability.
- Experience in fitness, retail, hospitality, franchise, or service-based industries highly regarded.
- Positive, proactive attitude with a willingness to learn and grow within a fast-paced team environment.
As an employer of choice, Viva prides itself on supporting you in the best way possible by providing a range of incentives that meet the everyday needs of our people. We offer a range of benefits to our employees such as Flexible Work Arrangements and great work-life balance for personal rejuvenation and well-being, Free Fitness Membership for you and a plus one, Central locations with brand new facilities and office kitchens fully stocked with Complimentary Meals, drinks and snacks, Paid Parental Leave, ongoing Learning and Development opportunities and access to a Virtual Medical Practice offering GP consultations, dietitian support, psychology services and health coaching. With countless career paths under one roof, the possibilities are endless.
Above all, Viva is committed to fostering a diverse and inclusive culture where every background, perspective, gender, and identity is celebrated. We believe in empowering everyone to be themselves, knowing that it's when we embrace our differences that we perform at our best.
We make every opportunity last at Viva and are looking to find members of the team to upskill and develop all with the aim to make Viva the best place to work.
At Viva Leisure, our mission is simple: to connect health and wellness to as many people as possible through our awesome, affordable, and accessible facilities. Our vision is to be the number one in the industry — benefitting our members, shareholders, franchisees, communities, and employees alike.
As an Australian-owned and ASX-listed company, we offer a diverse range of health and fitness solutions, including big-box health clubs, express gyms, high-intensity group training studios, Pilates, yoga, aquatics, women’s-only facilities, personal training, and more. Established in 2004, our key brands include Club Lime, hiit republic, Plus Fitness, GROUNDUP, and Rebalance. With over 300 facilities across Australia and internationally, including corporate-owned and franchised sites, we’re proud to serve diverse communities.
In 2020, Viva Leisure acquired Chain Collective Group to expand our fitness franchise brands both domestically and internationally. Chain Collective now operates as the franchising arm of Viva Leisure, proudly holding Plus Fitness as its flagship franchised brand — paving the way for the continued growth and success of multiple fitness concepts across Australia and beyond.
In 2024, Viva Leisure acquired a 34% stake in Boutique Fitness Studios (BFS), the master franchisee for leading global brands including Club Pilates, Rumble Boxing, StretchLab, and CycleBar. This partnership marks an exciting new chapter as Viva’s Rebalance Pilates & Yoga studios transition to Club Pilates, uniting local expertise with world-class brand standards to deliver a premium member experience. That same year, Viva Leisure also acquired a 25% equity stake in World Gym Australia, along with three corporate-owned World Gym locations in Queensland — Stafford, Coomera, and Underwood — further strengthening our presence in the premium fitness sector.
ACKNOWLEDGEMENT
Viva Leisure acknowledges and pays respects to the Traditional Owners of Country throughout Australia, including Elders past and present. We are committed to protecting children, young, and vulnerable people from harm, and the successful candidate/s will be required to hold and maintain an appropriate clearance to work with Children. Please note that Viva reserves the right to pull the advert before the end date if a suitable applicant is found before the close date. Additionally, Viva is committed to building an inclusive culture where diverse backgrounds, perspectives, and identities are celebrated. We believe in empowering everyone to be themselves, as we know that it's when we embrace our differences that we perform at our best, enabling our future success.
Viva Leisure reserves the right to close this advertisement prior to the stated closing date should a suitable candidate be identified.
