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Content Design Manager

Royal Automobile Club of WA -
West Perth WA

Apply Now

Job Details

Full-time
1 day ago

Benefits

Group activities
Insurance services

Qualifications

Management
Content management systems
SEO
UX
Scalability
Communication skills
Time management

Full Job Description

With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”

As our Content Design Manager, you will lead the content design stream of RAC's Digital Experience Program. This includes supporting the migration to a new headless CMS, redesigning the website's information architecture, establishing content standards and governance, and ensuring content experiences are optimised for members with a focus on mid to lower funnel journeys.

This role is being offered on a 12-month maximum term contract on a full-time basis (0.8 fte/ 4 days will be considered for the right candidate) and will work across Website Performance, Digital Products, Marketing and Product teams to deliver a more intuitive, scalable and effective digital experience while building the content foundations required to support RAC's future digital ecosystem.

What will you be doing?

Leading cross-functional stakeholder engagement to build alignment, drive adoption of an enterprise approach to content, and embed content best practices across teams.
Developing governance and guidance models, supporting the Web Performance Team and stakeholders with frameworks, training, and content standards.
Collaborating with UX and SEO roles to enhance content structure, usability, accessibility, and search visibility—transforming disjointed pages into connected experiences.
Serving as the strategic content partner to marketing, service, and digital teams—translating business priorities into clear, actionable content briefs.
Articulating the strategic role of content in achieving RAC’s Group and Digital Experience Strategy, and championing its impact on member experience and brand trust.
Defining and executing content strategies across the full member journey, focusing on mid-to-lower funnel optimisation for acquisition, retention, and conversion.
Mapping and optimising customer journeys by identifying content gaps, validating plans with research, and designing persuasive content aligned to key stages.
Setting clear direction for content teams, providing briefs, guidance and frameworks that drive efficient, high-performing content delivery.
Developing reusable narratives and assets to deliver scalable, brand-aligned content across digital channels, including micro-interactions and social impact messaging.
Monitoring and optimising content performance, leveraging insights from surveys, dashboards, and research to continuously improve engagement and outcomes.
Benchmarking and reporting content impact, contributing to regular performance reviews, presenting insights, and refining strategic direction based on data.
Supporting campaign and publishing activity, by reviewing digital content, advising on structure and SEO, and contributing to CMS optimisation and campaign integration.

What are we looking for in you?

Significant experience in content design, digital content planning, production, and management.
Strong technical knowledge across SEO, UX, information architecture, digital copywriting, analytics, and content management systems (including Headless CMS).
Proven ability to combine creativity and analysis to develop high-quality, user-centric content that delivers measurable business outcomes.
Excellent communication and collaboration skills, with a track record of influencing stakeholders and building trusted partnerships.
Well-developed prioritisation and time management skills, with the ability to align content initiatives with business and audience value.
Tertiary qualifications in Digital Media, Marketing, Advertising, Business, or a related discipline.
Demonstrated alignment with organisational values, with strengths in managing ambiguity, focusing on members, and role modelling behaviour-based leadership.

What can we offer you?

A workplace culture where our people feel valued, respected and empowered
Work in flexible ways that meet work/life commitments and support wellbeing
Professional career development and training
Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
Be part of a purpose led organisation that gives back to the WA community
Opportunities for community engagement and corporate volunteering
A very active Social Club – join one of the most active social clubs in Perth with over 900 members

To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.

Applications Close: Wednesday 24th June 2026

We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.

#BetterJourneysRAC

#LI-TM1

Apply Now

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