Sydney-Based | Hybrid Working
Australia’s Largest Online Legal & Accounting Platform
✨ Backed by Westpac Bank | AFR Best Places to Work Finalist 2025
Join a Values-Led Team Making Legal and Accounting Simpler for SMBs
At Lawpath, we believe access to legal and accounting services should be simple, affordable, and empowering.
We are Australia’s leading online legal, accounting and compliance platform. Our mission is to make starting and running a business easy. More than 500,000 businesses have already trusted Lawpath with their legal, tax and compliance needs, and we are on track to help one million by 2030.
We can’t achieve this without great people. That is where you come in.
We are looking for team members who want to level the playing field for small business owners. You’ll join a team that combines innovation and empathy to solve real problems every day, from tax and compliance to legal challenges and business growth. And with Lawpath recently named the 2025 Smart50 Innovator Award Winner, you’ll be part of a team recognised for pushing boundaries and transforming how small businesses access support.
What we're about
- Own It - We're a team that takes ownership and chases outcomes, not excuses. You'll have real accountability and real impact.
- Raise the Bar, Together - We set high standards and hold each other to them. You'll be surrounded by people who push you to be better.
- Care Like It's Yours - We think like it's our business on the line, because for our customers, it is. You'll do work that actually matters.
- ➡️ Push Forward - We don't wait until it's perfect. You'll take steps, learn fast, and keep moving in an environment that backs bold thinking.
About the role
We're looking for a technically sharp, commercially minded Growth Specialist to join Lawpath's digital growth function. This is a high-impact hybrid role - you'll own both our Paid Media operations across Google, Meta, and Microsoft Ads (with TikTok on the near-term roadmap), and our SEO function. You'll think commercially, report clearly against OKRs, and work cross-functionally with Sales, Product, and Data & Technology to connect digital activity to revenue
What you’ll be up to:
SEO
- Perform keyword research to optimise existing content and identify new opportunities across blogs, legal document pages, product landing pages, and company formation flows
- Develop and manage an SEO-aligned editorial calendar, ensuring content at EEAT-level quality for Lawpath's legal and professional services context
- Own technical SEO infrastructure: XML sitemaps, structured data/schema markup, on-page optimisation, internal link structure and site architecture, and Google Business Profile
- Implement link-building campaigns (organic outreach and strategic placements) within an allocated budget
- Drive keyword ranking strategy using SEMRush, SEOGets, and Google Search Console (GSC); bonus for working with GSC API, SEMRush API, or MCP-based tooling to automate reporting
- Monitor and evaluate search performance using GA4 and Looker Studio, with clear OKR-tied reporting
- Coordinate SEO deliverables during the Lawpath website redesign: technical audits, structured data implementation, blog migration, and author page reviews
Paid Media
- Manage and optimise Lawpath's Paid Search campaigns across Google Ads and Microsoft Ads - account structure, ad copy, bidding strategy, negative keywords, and audience targeting
- Operate and scale Paid Social campaigns on Meta Ads Manager, aligned with Lawpath's company registration and subscription suite; prepare to expand to TikTok Ads as the channel matures
- Execute A/B testing and creative iteration across Search and Social to continuously improve CPA and lead volume
- Contribute to Lawpath's Looker Studio Paid Media dashboard for weekly performance visibility
- Collaborate with Data & Technology on attribution accuracy, first-party conversion tracking (GTM, GA4), and Salesforce revenue data integration
- Support campaign launches for key commercial moments (e.g. $0 Company Formation campaigns, product launches, seasonal demand spikes)
Cross-Functional
- Produce biweekly growth reporting connecting digital channel activity to pipeline and revenue outcomes in a format accessible to Sales and Leadership
- Work closely with Sales and CX teams to align campaign messaging with conversion and retention insights
- Support newsletter and email campaign operations in coordination with the CRM calendar
- Contribute to OKR tracking, quarterly growth planning, and weekly WIP reporting
Who we're looking for
- Minimum 4 years of hands-on experience in a combined SEM/SEO or digital growth generalist role, ideally within B2B SaaS, legal tech, or a subscription-based business
- Proven experience managing paid campaigns across Google Ads and Meta Ads Manager; Microsoft Ads experience is a bonus
- Strong SEO toolkit: Screaming Frog, Ahrefs or SEMRush, SEOGets, Google Search Console, GA4, Looker Studio
- Working knowledge of HTML, CSS, and JavaScript for technical SEO implementation
- CMS experience, particularly WordPress - understands site structure, indexability, and page-level SEO execution
- Analytically minded: builds reports, not just reads them - GA4, Looker Studio, Excel/Sheets are second nature
- Strong communicator who translates digital metrics into plain commercial language for non-technical stakeholders
- Proactive, commercially minded, with a bias for action and a healthy devil's advocate mindset
- Stays current: follows SEJ, Search Round Table, and tracks how AI and machine learning is reshaping search
- Proficient in Asana and Notion for project and task management
Nice to Have
- Experience with Salesforce CRM or marketing attribution platforms
- Familiarity with Google Tag Manager and event/conversion tracking setup
- Experience with GSC API, SEMRush API, or MCP-based tooling for SEO automation and monitoring
- Background in legal, professional services, or a regulated industry
- Understanding of the Australian SEO landscape and local search optimisation
Beyond the Base Salary
- Equity in Lawpath through our Employee Share Option Plan
- Hybrid and flexible working options
- An extra day of Birthday Leave
- Opportunities for career growth
- A generous parental leave policy
- A learning stipend for ongoing development
- Wellbeing perks including gym discounts, run club and wellness initiatives
- A transparent and fun culture with regular celebrations and team events
Work With Purpose. Grow With Us.
Lawpath celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.
This is a great opportunity to join a fast growing and sociable company in an exciting new industry. Please apply with your CV. You need to have full legal working rights to work in Australia to be considered for this position.
