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Social & Digital Marketing Coordinator

Royal Caribbean Group -
North Sydney NSW

Apply Now

Job Details

Qualifications

Microsoft Powerpoint
Microsoft Word
Microsoft Excel
Marketing
Google Tag Manager
Lead generation
Presentation skills
Computer skills
Google Analytics
Communication skills
Marketing
Editing
Copywriting

Full Job Description

Position Summary:

Royal Caribbean Group is a New York Stock Exchange-quoted global cruise vacation company that controls and operates three global brands: Royal Caribbean Celebrity Cruises and Silversea Cruises Together these brands operate a combined total of over 60 ships They operate diverse itineraries around the world that call on all seven continents

The Royal Caribbean brand with its HQ out of Miami is the second largest individual cruise brand in the world operating 26 ships and carrying over 1 million guests per year Known for its innovation and industry-leading operational and environmental standards the brand holds The Best Cruise Line Overall award for 16 years running In Australia alone Royal Caribbean has won several significant titles including Best Cruise Operator (8 consecutive years running) at the National Travel Industry Awards and recently voted Australia’s leading cruise line at the CLIA industry awards

The Social & Digital Marketing Coordinator functions as an integral part of the Australian Marketing team and is responsible for supporting digital projects related to CRM planning & optimisation and website content across consumer booked guest and loyalty audiences for Australia This role provides key support in the areas of CRM & website planning brand alignment tone & messaging data segmentation content development & optimisation design performance tracking/tagging analytics and reporting This position plays a vital role in ensuring engaging and personalised content is delivered to our guests at the right time through digital channels whether they be travel intenders booked guests or members of our loyalty program to drive bookings with a particular emphasis on our web and app channel bookings

Essential Duties and Responsibilities:

Digital Campaign Execution & Coordination

Brief monitor and implement digital marketing campaigns (creative and copy) across owned and paid digital channels including display SEM

third party digital campaigns and the Royal Caribbean website to drive direct conversion through the web
Brief Royal Caribbean’s media agency to successfully implement digital campaigns across channels such as:

- - Search and display
  - g Cruise Critic)
  - Third party lead generation campaigns
  - specifications and deadlines

Together with the Senior Manager Digital

work closely with the International Marketing team based in Miami to ensure local optimisation by:

- - Supporting the timely and correct implementation of retail and brand campaigns
  - testing opportunities and commercial needs
  - Monitor the local Royal Caribbean website to ensure user experience is sound and propose enhancements where required to meet AUNZ guest needs
  - Develop and identify opportunities for localised content for both website and eDM to drive the brand’s local objectives as required
  - Digital
  - in line with local internal team talk tracks/information

ECID tracking links creation for all applicable digital activity
Monitor the success of live campaigns through reviewing reporting tools and making recommendations where required for local market optimisation and direct performance
Lelepa
banners and eDM campaigns in collaboration with the International Marketing team
Digital to ensure local business objectives are addressed and met
Keep abreast of both local and global market and industry trends with the ability to extract key insights
Present marketing updates as required to internal marketing team and key stakeholders
Local digital team administration between internal and external stakeholders

Social Execution & Support

Create daily engaging social content

including basic image and video editing as well as copywriting to align with direct business needs and local brand trust
direct track needs and local consumer behaviour
Oversee day to day social media community management in collaboration with customer service team
engage with consumers and track performance
Assist with new channel and campaign rollouts across both paid and organic social media channels
Communicate and build relationships with internal and external stakeholders
trends and technologies
Analyse and assess performance across social media channels through qualitative and quantitive reporting alongside the Social Media Manager
General administration across the digital & social team will be required from time to time
Employees will be required to perform any other job-related duties assigned by their supervisor or management

Qualifications:

Tertiary qualification in marketing

digital and/or tourism desirable
Marketing experience in a media/digital or equivalent preferred but not essential
Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel
Basic creative editing skills desirable (ie for basic social video and static editing)
Strong PC skills are required

Knowledge and Skills:

Highly organised with the ability to prioritise and manage deadlines
excel and PowerPoint required
Copy writing for consumer-facing material
Experience using Google Analytics and other reporting platforms preferred
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and options and implement solutions
Understanding end-state and the best way to present a story in a logical and analytical fashion to achieve desired results
Negotiating and Persuasion: Bringing others together to try to reconcile differences and persuading others to your point of view
determining optimal way to spend to accomplish company goals
Project Management: Collaborate with various teams to align and influence strategic decision-making among Brand leadership
Creative thinker with a strong eye for detail
Highly effective communication skills
Strong presentation skills – written and verbal
Ability to provide solutions under time constraints
‘can do’ attitude with proven interpersonal skills
enthusiastic and a team player
Multi-tasking skills – highly adaptable
Flexible working hours and travel
Passion for travel desirable

Apply Now

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