About the role
This is a standout opportunity for a commercially minded social media expert to shape and drive the social strategy across our diverse portfolio of Australia's most recognised media brands.
This pivotal role sits at the intersection of content, commercial and audience and is central to how we show up on social; amplifying our storytelling and driving measurable audience growth, engagement and revenue.
You will define the social vision, lead platform innovation and embed best practice across our editorial, marketing, commercial and product teams. You'll partner with senior stakeholders to champion social-first thinking and bring Are Media on the journey, from newsroom to boardroom.
You’ll Thrive Here If You...
- Think audience-first, but always connect engagement to business impact
- Get excited about translating platform changes into real opportunities
- Can zoom out to shape big-picture strategy, then dive in to execute at platform-level
- Can build trust and momentum across stakeholders with competing priorities
- Love experimentation, innovation and the power of social to influence culture
What you'll do
- Set and evolve the group-wide social media strategy aligned to our editorial, commercial and audience objectives
- Develop platform-specific strategies per brand, tailored to audience behaviour, performance data and emerging trends
- Act as the trusted advisor to brand editors, marketing leads, sales teams and executives, ensuring social strategy is understood, adopted and executed effectively
- Lead strategy presentations and influence decision-making with compelling data, insights and storytelling
- Collaborate with product, tech, and external partners (e.g. Meta, TikTok, Pinterest etc.) to ensure that our brands stay ahead of platform changes and opportunities
- Create and maintain best practice resources, training, playbooks and performance benchmarks for each brand
- Oversee social reporting frameworks and KPIs with a strong focus on engagement, traffic, discoverability, and monetisation
- Champion experimentation and innovation, from new formats to emerging platforms and AI-generated content
- Ensure social media is deeply embedded in SEO, email, affiliate, ecommerce and audience development strategies
- Collaborate closely with the sales team to ideate and develop sellable social concepts, including both standalone campaigns and ongoing series, that drive revenue and brand engagement.
Skills and experience
- 7+ years’ experience in social media strategy
- Proven success delivering results across multiple brands, stakeholders and content verticals
- Demonstrated ability to influence senior stakeholders and sell strategy through compelling narrative and data
- Deep knowledge of social platforms, trends and analytics tools (Sprout, CrowdTangle, Dash Hudson, etc.)
- Strong commercial acumen and understanding of how social supports business KPIs
- Excellent communication, project management and leadership skills
- Experience with change management and upskilling large, cross-functional teams
Who Are We?
Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.
Why Are Media?
Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
At Are Media, you'll be in the office four days a week, with one day to work from home.
Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
