This position is ideal for senior‑level marketing or commercial professional to join the Marketing team as a Channel Manager – Orthodontics, leading the end‑to‑end Ortho channel strategy integrating Invisalign and iTero across the ANZ market.
Partnering closely with Sales, Clinical, Finance, and cross‑functional teams, you will drive market‑led strategy, portfolio optimization, and high‑impact go‑to‑market execution. This role is critical in accelerating growth across the orthodontic segment by deepening customer engagement, strengthening retention, and unlocking new opportunities across orthodontic specialist audiences.
Own and lead the overall orthodontic channel strategy across Invisalign and iTero, ensuring a fully integrated approach.
- Develop a deep understanding of the market and customer landscape, including segmentation, customer behaviour, and growth opportunities.
- Conduct ongoing competitive analysis to inform strategic priorities, positioning, and differentiation.
- Build strong expertise across the Invisalign and iTero product portfolios and define the optimal product portfolio strategy to drive growth within the customer segment.
- Identify and unlock new growth opportunities through portfolio expansion, cross‑sell, and improved adoption.
- Demonstrate strong clinical and technical marketing expertise, translating orthodontic segment needs into compelling value propositions and solutions.
- Develop and execute growth programs to retain loyal doctors and progress low‑tier doctors into mid‑tier performance.
- Lead Advantage Tier Program management, ensuring alignment with commercial goals and customer value.
- Drive the Annual Business Planning (ABP) process for the orthodontic channel, including support for bespoke initiatives and priority accounts.
- Own and manage the orthodontic marketing budget, ensuring effective allocation, governance, and return on investment.
- Lead go‑to‑market planning and execution for launches, working cross‑functionally to ensure strong adoption and impact.
- Partner closely with Clinical teams on event planning and management, ensuring educational and commercial alignment across all orthodontic events.
Education: Bachelor’s degree in Business, Marketing, or Dental; MBA preferred. Dental qualifications highly regarded.
- Experience: 7+ years of experience in marketing, channel management, or commercial roles, ideally within healthcare, medical devices, dental, or orthodontics.
- Strategic capability: Proven ability to develop and execute channel, portfolio, and growth strategies.
- Clinical & technical aptitude: Strong ability to understand and communicate clinical and technical concepts within the orthodontic segment.
- Analytical skills: Strong market, customer, and competitive analysis capability with the ability to translate insights into action.
- Communication: Excellent communication and stakeholder engagement skills, with the ability to influence across functions.
- Ways of working: Ability to work both independently and collaboratively in a fast‑paced, matrix environment.
- Experience in go‑to‑market planning, launch excellence, and program management.
- Strong budget management and commercial acumen.
- Comfort working with data, dashboards, and performance metrics to track outcomes.
- Strong presentation and storytelling skills for both executive and customer‑facing audiences.
Your growth and well-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
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Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
