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Merchandising Executive - COBRA

PUMA -
Cremorne VIC

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Job Details

Qualifications

Microsoft Excel
Microsoft Outlook
Merchandising
Microsoft Office
AI
Marketing

Full Job Description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

The Opportunity

This is a rare opportunity to sit at the intersection of product, brand, and commercial performance in one of the most dynamic categories in sport. You’ll own the end-to-end Golf category across merchandising and marketing, shaping how product comes to life in-market and how it performs with consumers.

Working at the centre of Go-To-Market execution, this role blends analytical thinking with creative storytelling, translating strategy into ranges, campaigns, and ultimately, sell-through success.

What You’ll Be Responsible For

Driving Category Performance Through Merchandising

You’ll take ownership of the Golf assortment, building and executing ranges that are commercially sharp, consumer-relevant, and aligned to the broader business vision.

Build and execute seasonal assortments across wholesale and retail channels
Manage distribution, account planning, pricing, and consumer flow
Align product strategies to financial targets and overall business direction
Execute seasonal merchandising critical paths from planning through to launch
Lead end-to-end category ownership to achieve KPI and sell-through outcomes

Bringing the Brand to Market

You won’t just plan product - you’ll bring it to life. From campaign ideation through to execution and reporting, you’ll ensure the Golf category shows up powerfully across every touchpoint.

Plan and deliver brand and commercial marketing campaigns
Manage agency partners from briefing through to post-campaign analysis
Lead events, activations, and campaign shoots
Coordinate product samples for PR, social, and campaign activity
Support press release distribution and creative asset delivery
Manage budgets, tracking, and invoicing processes

Connecting Teams to Drive Outcomes

Success in this role comes from collaboration. You’ll work cross-functionally to ensure alignment, consistency, and execution excellence.

Partner with merchandising, marketing, retail, and sales teams
Align plans to financial targets and strategic objectives
Support key account execution to maximise sell-through
Contribute to cross-category and cross-functional initiatives

Capturing In-Season Opportunities

Retail moves fast, and so will you. You’ll respond to opportunities in real time to maximise performance beyond the plan.

Identify and act on in-season trading opportunities
Drive wholesale sell-in using available stock opportunities

Owning Market Intelligence

You’ll become the category expert - using insight to sharpen decision-making and keep the business competitive.

Analyse sell-through and performance trends
Monitor pricing, competitors, and market dynamics
Feed insights into assortment planning and campaign direction
Stay connected to both local and global market movements

Your talent

What You Bring

You’re equally comfortable in a spreadsheet and a campaign briefing - with the ability to connect data, product, and storytelling into meaningful commercial outcomes.

Experience in merchandising, marketing, or a hybrid role within sport, retail, or lifestyle brands (circa 5+ years)
Strong commercial and analytical mindset with problem-solving capability
Proven ability to manage multiple stakeholders and influence outcomes
A natural collaborator who thrives in cross-functional environments
Creativity and attention to detail in equal measure
Confidence working across campaigns, product, and go-to-market execution

Tools & Capability

Proficiency across Microsoft Office (Excel, Teams, Outlook)
Exposure to merchandising or reporting systems (training supported)
Strong organisational and project management skills

How Success Will Be Measured

This role is ultimately about execution and impact - delivering against financial targets, achieving strong product sell-through, and creating compelling, consistent brand presence in-market.

Working Relationships

You’ll work closely with internal merchandising, marketing, sales, retail, operations, and finance teams, alongside external agency partners and key wholesale accounts.

Why COBRA PUMA GOLF

This is where performance meets personality.

COBRA PUMA GOLF represents a unique space in sport - where innovation, style, and culture collide. It’s a brand built to challenge convention, disrupt the expected, and bring new energy to the game.

Here, you won’t just execute - you’ll influence how the category evolves. You’ll work on globally recognised products, collaborate with high-performing teams, and contribute to a brand that continues to push boundaries both on and off the course.

If you’re motivated by fast-paced environments, empowered ownership, and the chance to make a visible commercial impact - this is where it happens.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Apply Now

Refine Your Search

trading operations jobs in melbourne, vic

Merchandising Executive - COBRA

Casual Expo Site Manager (Travel Role)

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