The Walk Agency is looking for a sharp-minded, detail-oriented, execution-focused Marketing Operations and Campaign Lead to join our growing team. We need a versatile doer who thinks strategically and leads technical campaign execution, bridging the gap between high-level campaign strategy and the build-out across channels.
We’re looking for someone with a campaign mindset and hands-on digital marketing expertise to help ensure our clients’ marketing engines run smoothly, efficiently, and measurably. A proactive, analytical professional who can own the campaign process end-to-end: from setup and deployment to optimisation and reporting.
We think critically, create cleverly, and communicate clearly. If you can do the same, you may have just found your people.
Title: Marketing Operations and Campaign Lead
Type: Full-time or part-time
Location: On-site in either:
- Melbourne (Fitzroy) office, or
- Sunshine Coast office
Remuneration: Commensurate with skills and experience
- Owning the campaign process: Setting up, deploying, and optimising multi-channel marketing campaigns across multiple platforms.
- Driving digital performance: Managing and refining paid social (such as Meta and LinkedIn) and SEM (through Google Ads) campaigns to ensure they hit target KPIs.
- Managing automation and CRM: Building workflows, segmenting audiences, and deploying email marketing campaigns.
- Analysing and optimising: Looking at GA4 and platform dashboards to find out where the leaks are, diagnosing performance drops, and fixing them.
- Surfacing insights: You get the difference between metrics and meaning, and you can translate the raw numbers into clear, strategic actions that improve campaign performance.
- Contributing to a positive and collaborative culture: Working side-by-side with your colleagues, you’ll be as supportive to them as they will be to you, so we can achieve great outcomes for our clients and continue to build a great agency.
Tools change, platforms update their algorithms overnight, and tech stacks evolve. Because of that, your campaign mindset is far more important to us than a laundry list of software tools. If you understand the core logic of marketing automation, how to move a prospect down a funnel, and have experience on expert-level tools, then learning a new interface just isn’t that hard.
With that said, expertise with major CRM and marketing automation platforms like HubSpot, Campaign Monitor, or Mailchimp is expected. Strong, hands-on experience with Marketo and/or Adobe Experience Manager would be highly valued due to a significant volume of client work in these systems.
The ideal candidate brings:
- Digital marketing expertise: Solid, hands-on experience running and optimising paid social and SEM campaigns. Platform certifications across Google, Meta, or LinkedIn will give you a distinct advantage.
- Campaign thinking: Comfort with automation, segmentation, and email marketing platforms, including how they drive campaign strategies.
- Digital property experience: Understanding how websites are built to be compelling digital experiences is good. But knowing how marketing systems integrate with digital properties to create consistent, compounding touchpoints across a user journey is essential.
- A collaborative soul: You enjoy being in the room with other smart professionals and feeding off each other’s energy. You value clarity, give and receive direct feedback well, and want to be part of a supportive, visionary team environment.
- Work closely with the founders and senior team, with a visible impact on the work that goes out the door
- Balance is important: people do their best work when they’re refreshed and motivated, and we don’t believe in old-fashioned agency burnout culture
- We value working on-site together, because this powers real collaboration and builds great working relationships
- We value different perspectives, new ideas and solving problems together
- A high-impact role where your contribution is genuinely valued and you’re supported to achieve your best every day
Help us understand what makes you tick, so we can decide if there’s a fit. We don’t need you to write a creative poem or design a flashy deck. We just want to see solid experience, and evidence of a sharp, analytical campaign mind.
Alongside your resume, please include a brief cover note in which you:
- Introduce yourself and explain why you think you would be a great fit for this specific role at The Walk.
- Provide a quick breakdown of a successful digital campaign, whether paid social, SEM, or email, that you personally managed or executed. What was the goal, what did you do, and what was the outcome?
- State your preference for full-time or part-time work, alongside your preferred location in either Melbourne or the Sunshine Coast.
- Confirm that you hold full Australian work rights.
You are also welcome to submit a portfolio or examples of your past work if you choose to, though this is entirely optional.
