In-Demand Loyalty program lead Jobs in Doncaster, Vic

Marketing Specialist
Mirror Mirror Rooftop Lounge —South Melbourne VIC
- $100,000 - $115,000 a year
- Full-time
- Marketing
- Data analysis skills
- Education
Quick Apply
Loyalty Program Lead
Cricket Australia —East Melbourne VIC
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- Management
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Percepta —Campbellfield VIC
- Hybrid work
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OSH Club —Donvale VIC
- Part-time
- Leadership
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OSHC Coordinator | Williamstown
Junior Adventures Group —Williamstown North VIC
- Part-time
- Leadership
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Coordinator | Meadow Heights
Junior Adventures Group —Meadow Heights VIC
- Part-time
- Leadership
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Quick Apply
12d
OSHC Coordinator | The Basin
Junior Adventures Group —The Basin VIC
- Part-time
- Leadership
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OSHC Coordinator | Noble Park
Junior Adventures Group —Noble Park VIC
- Part-time
- Leadership
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10d
Delivery Director, Visa Consulting & Analytics
Visa AP (Australia) Pty Ltd —Melbourne VIC
- Full-time
- Hybrid work
- Marketing
- Master's degree
- Bachelor's degree
13d
Senior Customer Experience Manager - Mid Market
MYOB —Melbourne VIC
- Hybrid work
- Analysis skills
- AI
- Leadership
- Parental leave
13d
Senior CRM & Loyalty Manager
Lovisa —Hawthorn VIC
- CRM software
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Quick Apply
Customer Support Specialist
Cargill —Melbourne VIC
- CRM software
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Member Experience Lead
The Commons Health Club —South Yarra VIC
- Part-time
- Hospitality
- Customer service
- Organisational skills
Quick Apply
10d
Assistant Buyer
Forever New —Melbourne VIC
- Organisational skills
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- Employee discount
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Youth Lead Practitioner - Eastern Melbourne
Everyday Independence —Burwood East VIC
- $78,101 - $100,130 a year
- Full-time
- Nursing
- Master's degree
- Education
- Parental leave
- Employee assistance program
Quick Apply
Customer Service Supervisor - AUS
SPX FLOW —Melbourne VIC
- Microsoft Powerpoint
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Lifecycle Marketing Specialist
The Salvation Army —Blackburn VIC
- Full-time
- Communication skills
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- Employee assistance program
Product Specialist – Ion Endoluminal Robotic Bronchoscopy VIC/SA
Device Technologies Australia —Melbourne VIC
- Full-time
- Communication skills
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Customer Success Director
Genesys —Melbourne VIC
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
Senior Customer Experience Manager - Mid Market
Axsys —Melbourne VIC
- Analysis skills
- AI
- Leadership
- Parental leave
13d

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Marketing Specialist

Mirror Mirror Rooftop Lounge
South Melbourne VIC

Quick Apply

Job Details

Full-time
$100,000 - $115,000 a year

Qualifications

Marketing
Data analysis skills
Education
Bachelor's degree
Business Administration
Business
Marketing

Full Job Description

Position: Marketing Specialist
Employer: Mirror Mirror Rooftop Lounge https://www.tiffygroup.com.au/)
Location: South Melbourne, VIC
Employment Type: Full-time
Salary: 100,000-115,000AUD per annum + Superannuation
Closing Date for Applications: 25 June 2026

About Us

Mirror Mirror is a unique rooftop venue located above the iconic Clarendon Hotel in South Melbourne. We specialize in craft cocktails, locally sourced dining, and memorable events – from corporate team building sessions to intimate private parties and large-scale cocktail functions. Our venue blends lush greenery, marble finishes, and a retractable roof with sweeping city views, creating a versatile space for both casual hospitality and high‑end events.

Role Purpose

We are seeking a creative and data‑informed Marketing Specialist to identify market opportunities, lead market research, and advise on the development and execution of pricing, promotion, and distribution strategies for our venue, food & beverage offerings, and event services. This role will directly support business growth and strengthen the Mirror Mirror brand.

Key Responsibilities (tailored to Mirror Mirror’s hospitality and events operations)

Market opportunity & strategy advisory
Identify emerging opportunities in Melbourne’s rooftop bar, dining, and event sectors. Advice on the development, coordination, and implementation of pricing and promotional plans for venue hire, food & beverage packages, and corporate/social events.
Market research commissioning & execution

Commission and conduct market research (e.g., competitor venue analysis, customer preference surveys, event trend tracking) to uncover opportunities for new or existing offerings, including themed cocktail nights, corporate packages, and seasonal menus.

Data analysis for demand & market characteristics

Collect and analyses customer booking data, event attendance patterns, and demographic information to assess potential demand for new services (e.g., weekday corporate packages, large‑scale cocktail events). Evaluate market characteristics affecting venue utilization and event sales.Support business expansion by developing and executing marketing objectives, policies, and programs – such as loyalty initiatives, seasonal campaigns, and event‑driven promotions – aligned with Mirror Mirror’s revenue and brand goals.Advise on all elements of the marketing mix relevant to hospitality and events, including:Develop and implement brand strategies to ensure Mirror Mirror’s unique identity (“a well‑kept secret rooftop with fairytale‑inspired experiences”) remains consistent across all digital, print, and in‑venue touchpoints. Enhance brand visibility through storytelling, PR, and targeted local campaigns.Selection Criteria – Qualifications & Experience

Business growth support through marketing programs
Full marketing mix advisory
Product mix (cocktail menus, food offerings, event packages)
Pricing (table minimums, event venue hires fees, package pricing)
Advertising & sales promotion (social media campaigns, influencer partnerships, early‑bird event discounts)
Selling (upselling premium packages, corporate sales funnels)
Distribution channels (direct booking platforms, third‑party event marketplaces, partnerships with corporate coordinators)
Brand visibility & identity management

Education: AQF Bachelor’s degree or higher in Marketing, Business Administration, Commerce, or a closely related field (equivalent to Australian standards).
Experience: Minimum 3–5 years of, full-time employment as a Marketing Specialist or highly similar role (e.g., Marketing Consultant, Brand Manager, Product Manager).
Industry background: Candidates with demonstrated marketing experience in service-driven industries are strongly encouraged to apply. This includes, but is not limited to, aviation, hospitality, events, tourism, lifestyle, and entertainment sectors. Practical experience in market research, data analysis, promotional strategy, and brand management within a B2B or B2C service environment is highly transferable and valued.
Technical skills: Proven ability to commission market research, analyze customer/booking data, and convert insights into actionable marketing plans.
Core competencies: Strong understanding of the full marketing mix, brand management, pricing strategy, and promotional campaign execution in a service/event environment.
Soft skills: Excellent communication, strategic thinking, and collaboration with operations and events teams.

How to Apply

Please send your CV and a cover letter outlining your relevant experience to [email protected] by 25 June 2026. Only shortlisted candidates will be contacted.

Pay: $100,000.00 – $115,000.00 per year

Work Location: In person

Quick Apply

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