The successful applicant will be responsible for:
- Developing and implementing comprehensive marketing strategies to promote ESD Engineering Australia's railway products and engineering solutions.
- Conducting market research to identify customer needs, industry trends, competitor activities and emerging business opportunities within Australia's rail and engineering sectors.
- Analysing customer behaviour, sales performance and market intelligence to improve marketing effectiveness and business development outcomes.
- Planning and coordinating digital marketing campaigns across the company website, LinkedIn, Google platforms, email marketing and other online channels.
- Managing the company's brand identity and ensuring consistent marketing communications across all promotional materials.
- Preparing product brochures, technical marketing materials, presentations and promotional content for customers, distributors and industry exhibitions.
- Coordinating participation in industry exhibitions, engineering conferences, trade shows and customer networking events.
- Collaborating closely with sales and technical teams to develop product positioning, pricing strategies and customer acquisition initiatives.
- Monitoring campaign performance using marketing analytics and preparing reports with recommendations for continuous improvement.
- Establishing and maintaining relationships with key customers, distributors and industry stakeholders to enhance market penetration.
- Assisting management in identifying new markets, developing business expansion strategies and supporting long-term commercial growth.
Essential Requirements
Applicants should possess:
- At least two years of relevant professional experience in a closely related marketing role.
- Strong understanding of B2B marketing, industrial products or engineering-related industries.
- Experience conducting market research, competitor analysis and strategic marketing planning.
- Excellent written and verbal communication skills.
- Strong analytical, organisational and project management abilities.
- Experience using Microsoft Office and digital marketing platforms.
- Ability to work independently while collaborating effectively within a professional team.
Pay: $80,000.00 – $95,000.00 per year
Work Location: In person
