Egypto Group is seeking a Head of Social Media Strategy to lead our social media vision, oversee multi-channel strategies, and help grow brand awareness, customer engagement, and business performance.
This is an exciting leadership opportunity to influence brand strategy, work with talented marketing professionals, and lead innovative campaigns that reach and engage audiences at scale.
Salary, Benefits & Perks
- Competitive salary package
- Performance-based bonus opportunities
- Flexible working arrangements
- Hybrid and remote work options
- Professional development and leadership training
- Career growth opportunities
- Paid annual leave and company benefits
- Employee wellness programs
- Collaborative and creative work environment
- Access to leading social media and digital marketing technologies
Work Schedule
- Full-time permanent position
- Monday to Friday
- Flexible working hours
- Hybrid work arrangements available
About the Company
Egypto Group is a forward-thinking organization focused on building strong brand experiences through innovation, creativity, and meaningful customer engagement. We leverage digital channels, data insights, and strategic marketing to drive sustainable growth and lasting audience connections.
Our culture encourages collaboration, creativity, innovation, and continuous learning.
Why Work With Us?
- Lead social media strategy at a senior level
- Influence brand growth and digital engagement
- Work with talented marketing, creative, and content teams
- Enjoy autonomy and leadership visibility
- Access ongoing professional development opportunities
- Be part of a collaborative and innovative culture
- Make a measurable impact on business performance and brand success
Key Responsibilities
- Develop and execute enterprise-wide social media strategies
- Lead organic and paid social media initiatives
- Drive audience growth, engagement, and brand awareness
- Manage multi-platform social media campaigns
- Oversee content strategy and content calendars
- Analyze campaign performance and audience insights
- Collaborate with marketing, creative, and communications teams
- Lead social media innovation and trend adoption
- Develop influencer and partnership strategies
- Manage social media budgets and resource allocation
- Monitor brand reputation and social sentiment
- Optimize campaigns using analytics and performance data
- Establish social media governance and best practices
- Mentor and develop social media and content teams
- Report performance metrics and strategic recommendations to leadership
Responsibilities
- Social media strategy development
- Audience growth management
- Brand awareness campaigns
- Content strategy leadership
- Social media campaign management
- Community engagement
- Influencer marketing strategy
- Paid social advertising oversight
- Social media analytics
- Brand reputation management
- Digital marketing collaboration
- Cross-platform content planning
- Performance reporting
- Team leadership and mentoring
- Social media innovation
Skills
- Social Media Strategy
- Social Media Management
- Audience Development
- Community Management
- Brand Building
- Social Media Campaigns
- Social Media Planning
- Content Strategy
- Digital Storytelling
- Online Reputation Management
Digital Marketing Skills
- Digital Marketing
- Paid Social Advertising
- Performance Marketing
- Customer Engagement
- Growth Marketing
- Integrated Marketing Campaigns
- Influencer Marketing
- Content Marketing
- Brand Marketing
- Campaign Optimization
Analytics & Data Skills
- Social Media Analytics
- Google Analytics
- Performance Reporting
- Data Analysis
- Audience Insights
- KPI Management
- Conversion Tracking
- Marketing Analytics
- Data-Driven Decision Making
Platform Expertise
- Facebook
- Instagram
- LinkedIn
- TikTok
- YouTube
- X (formerly Twitter)
- Pinterest
- Emerging Social Platforms
Leadership Skills
- Team Leadership
- Stakeholder Management
- Project Management
- Strategic Planning
- Communication Skills
- Coaching and Mentoring
- Decision Making
- Cross-Functional Collaboration
- Change Management
Marketing Technology Skills
- Social Media Management Platforms
- Meta Business Suite
- Hootsuite
- Sprout Social
- HubSpot
- CRM Platforms
- Content Management Systems (CMS)
Qualifications & Experience
- Experience in social media strategy, digital marketing, brand marketing, or related leadership roles
- Proven success developing and executing high-performing social media strategies
- Strong understanding of social media platforms, audience engagement, and content marketing
- Experience managing social media campaigns, analytics, and budgets
- Strong communication and leadership skills
- Experience leading teams and collaborating with cross-functional stakeholders
- Ability to balance creative thinking with data-driven decision-making
Pay: $182,000.00 per year
Work Location: In person
