About VisaPick
VisaPick is a leading Australian migration consultancy providing professional migration and visa services to individuals and businesses across Australia and internationally. Our services include employer-sponsored visas, skilled migration, family visas, student visas and business migration. As our presence in Western Australia continues to grow, we are seeking a creative and experienced Content Creator (Marketing) to join our Perth office and strengthen our digital marketing activities.
About the Role
The Content Creator (Marketing) will be responsible for developing, managing and publishing engaging digital content that promotes VisaPick's migration services, enhances brand awareness and generates qualified client enquiries. Working directly with the Registered Migration Agent, the successful applicant will help translate complex migration information into engaging and informative content across a range of digital platforms.
Key Responsibilities
- Develop original written, graphic and video content for social media platforms, the company website, blogs and email marketing campaigns.
- Plan, schedule and publish marketing content across Facebook, Instagram, LinkedIn, YouTube and other digital platforms.
- Create educational and promotional content relating to Australian migration and visa services.
- Produce videos, graphics, infographics and other multimedia marketing materials.
- Maintain and update website content while applying SEO best practices to improve search engine performance.
- Monitor digital marketing campaigns and analyse audience engagement using relevant analytics tools.
- Prepare regular reports on campaign performance and provide recommendations for continuous improvement.
- Analyse digital marketing data and identify opportunities to increase brand awareness, client engagement and lead generation.
- Conduct competitor and market research to identify emerging digital marketing trends.
- Recommend improvements to digital content, landing pages and website performance to maximise user engagement and conversion rates.
- Ensure all marketing content aligns with VisaPick's branding and complies with relevant Australian advertising standards.
- Collaborate directly with the Registered Migration Agent to develop content that accurately reflects current migration legislation, visa pathways and industry developments.
Essential Requirements
- A minimum of three years' demonstrated experience in content creation and digital marketing.
- Proven experience creating written, graphic and video content across multiple digital platforms.
- Experience managing social media accounts and implementing content strategies that increase audience engagement and brand awareness.
- Strong understanding of SEO principles, website content optimisation and digital marketing analytics.
- Excellent written and verbal communication skills.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- Experience using content creation, graphic design and video editing software.
- Previous experience in the migration industry or a closely related professional services environment will be highly regarded.
What We Offer
- Full-time permanent employment.
- Annual salary of AUD $80,000 plus Superannuation.
- Opportunity to work closely with an experienced Registered Migration Agent.
- A supportive and collaborative work environment.
- Ongoing professional development.
- Modern office located in Perth, Western Australia.
Pay: $80,000.00 per year
Work Location: In person
