Social Advocacy & Community Manager
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Newly created role dedicated to building powerful external communities, cultivating external voices, and mastering the next frontier of AI-driven agentic customer journeys.
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Full time, Permanent position
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Hybrid working - 3 days Norwest location with WFH flexibility
We are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
What you’ll do
The Social Advocacy & Community Manager will be central to the establishment of a newly created team focused on developing external advocacy, recommendations, conversations and communities relating to our brand, to drive improved brand health metrics, trade, supplier funding and share of model/agentic customer journey outcomes.
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Develop and scale a structured, multi-tier influencer network spanning macro brand ambassadors, routine lifestyle creators, and lower-funnel retail affiliates.
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Manage relationships, contracts, and long-term rolling retainers with top-tier talent, creators, and talent management agencies.
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Partner with commercial media networks (like Cartology) and agency partners to build sellable, supplier-funded social concepts that drive revenue.
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Design performance frameworks, threshold metrics, and content selection criteria to systematically identify high-performing organic or creator content for paid media boosting.
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Build creative briefs, voice guardrails, and platform playbooks that guide creators to deliver native, unpolished, social content.
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Lead community engagement at a large scale, including establishing escalation frameworks and briefing customer care teams to handle high-volume day-to-day moderation.
What you’ll bring
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Specialist-generalist marketing background: 6-7+ years of experience blending deep, cutting-edge social platform expertise with proven experience building and leading Influencer/Creator programs and online communities.
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Multi-tier creator strategy implementation: proven track record of developing and scaling a structured, multi-tier influencer network spanning macro brand ambassadors, routine lifestyle creators, and lower-funnel retail affiliates.
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Commercial talent contracting: direct experience managing relationships, contracts, and long-term rolling retainers with top-tier talent, creators, and talent management agencies.
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Cross-functional stakeholder partnering: strong capability working alongside commercial media networks (like cartology) and agency partners to build sellable, supplier-funded social concepts that drive revenue.
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Paid media amplification frameworks: experience designing performance frameworks, threshold metrics, and content selection criteria to systematically identify high-performing organic or creator content for paid media boosting.
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Creative playbook and guardrail authorship: experience building creative briefs, voice guardrails, and platform playbooks that guide creators to deliver native, unpolished, social content.
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Enterprise community strategy: experience managing community engagement at a large scale, including establishing escalation frameworks and briefing customer care teams to handle high-volume day-to-day moderation.
What you’ll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
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A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
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Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
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A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave
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Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
Apply now! Applications close - Thursday the 16th July
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
