- Strategic Planning: Develop annual and long-term brand marketing plans, pricing strategies, and sales forecasts in alignment with company goals
- Cross-Functional Collaboration: Partner closely with winemaking and production teams to align on brand styles, packaging design, and new product development
- Campaign & Digital Management: Oversee advertising, public relations, digital media, and social media platforms to engage consumers and build brand equity
- Commercial & Financial Analysis: Monitor brand P&L, evaluate competitor pricing and volume trends, and manage marketing budgets to ensure a strong return on investment
- Trade & Event Representation: Act as a brand ambassador at industry showcases, trade tastings, and distributor meetings
Pay: $80,000.00 – $90,000.00 per year
Work Location: Hybrid remote in Gisborne VIC 3437
