APG & Co
A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.
The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.
About SABA
SABA have delivered affordable luxury and modern simplicity since founded in 1965. SABA is renowned for its superior tailoring, iconic outwear, elevated staples and ready to wear capsules. An optimistic and positive brand that continues to produce beautifully refined products for all facets of life.
SABA promises to change the way we feel, improve the way we work and inspire the way we live.
The Role
The Marketing Manager is responsible for developing and executing SABA's marketing and communications strategy to drive brand growth, customer engagement and commercial outcomes.
Working closely with Product, Ecommerce, Retail and Digital teams, the role is responsible for bringing the SABA brand to life across all customer touchpoints through compelling campaigns, creative content, customer experiences and integrated marketing initiatives.
The role is critical in building brand awareness, deepening customer connection, supporting profitable retail growth and delivering content that converts, while ensuring all activity reflects SABA's position as an accessible luxury Australian fashion brand.
Key Responsibilities
Marketing & Communications Strategy
- Develop and execute the annual marketing and communications strategy aligned to SABA's strategic priorities.
- Own the integrated marketing calendar and Go to Market across retail, ecommerce, CRM, social, PR, partnerships and events.
- Manage budgets, reporting and performance against agreed KPIs.
- Translate customer, brand and commercial insights into actionable marketing plans.
Customer First | Community & Omni-Channel
- Develop a deep understanding of the SABA customer and champion a customer-first mindset across all marketing activity.
- Support the growth and engagement of SABA Rewards through customer acquisition, retention and loyalty initiatives.
- Lead customer events, partnerships, referral programs and community-building initiatives.
- Develop brand ambassador and advocacy programs that strengthen customer connection and engagement.
- Partner with Retail and Ecommerce teams to deliver a seamless omni-channel customer experience.
- Create customer experiences that build long-term loyalty and increase customer lifetime value.
Product & Content That Converts | Elevate the Brand
- Lead the development and execution of seasonal content across all customer touchpoints.
- Create compelling product storytelling that reinforces SABA's position as the destination for intelligent, versatile investment dressing.
- Showcase product versatility across work, weekend, travel and occasion dressing to support customer end use and conversion.
- Deliver a diverse content ecosystem across campaign, styling, editorial, social, ecommerce and community-led content.
- Grow customer-generated and community content to increase authenticity and engagement.
- Partner closely with Product and Ecommerce teams to support category priorities, key product stories and commercial objectives.
- Drive innovation in content formats, channels and storytelling approaches.
Retail Marketing | Profitable Stores
- Partner with Retail to drive customer traffic, engagement and profitable full-price sales.
- Deliver local marketing initiatives, client events and activations that support store performance.
- Support clienteling programs through customer-focused marketing initiatives.
- Develop marketing plans for new store openings, refurbishments and key retail moments.
- Collaborate with David Jones and strategic partners to maximise customer reach and awareness.
- Measure and report on the effectiveness of retail marketing initiatives and events.
Social Media, PR & Brand
- Develop and execute social media strategies that drive awareness, engagement and growth.
- Manage influencer, ambassador and talent partnerships.
- Work closely with PR agencies and media partners to maximise brand visibility.
- Ensure consistency of brand identity, tone of voice and visual standards across all customer touchpoints.
- Monitor industry trends and identify opportunities to strengthen brand relevance.
Creative Production & Agency Management
- Manage agencies, freelancers and external suppliers to deliver seasonal content and creative assets on time and within budget.
- Lead ecommerce shoots and content production.
- Ensure all creative outputs meet brand standards and commercial objectives.
- Drive efficiencies and continuous improvement across marketing processes and workflows.
Requirements
- Successful translation of customer insights, consumer research, sales, and market data into clear action plans
- Strong understanding of communications development, campaign management & implementation and production processes
- Knowledge of emerging technologies and AI tools, and their application across marketing, content creation, customer engagement and business productivity.
- Experience managing agencies, suppliers and external partners.
- Budget and supplier management.
- Digital, social and content marketing experience.
- Extensive experience in integrated or brand marketing roles.
- Fashion or retail industry experience essential.
- Proven ability to grow and build a brand.
- Demonstrated ability to leverage AI and emerging technologies to improve creativity, productivity and marketing effectiveness.
- Experience delivering customer-focused marketing initiatives, events, partnerships and content programs.
- Strong organisation, project management and prioritisation skills.
- Ability to think strategically while remaining hands-on in execution.
- High attention to detail and ability to solve problems using initiative.
Perks & Benefits
As part of the APG family, you’ll enjoy:
- 50% off all our brands
- Flexible working options – hybrid WFH and beautiful studio/office space
- 4pm Friday finishes and true work/life balance
- Birthday leave + monthly social events, morning teas & more
- Employee Assistance Program for you and your family
- Paid Parental Leave
