Create. Experiment. Build brands people love.
Are you the type of person who sees content ideas everywhere? Someone who instinctively thinks “that would make a great Reel” while walking through a market, opening a gift box or plating up food?
We’re looking for a Social Media Content Manager (reporting to the Head of Marketing) to take ownership of the organic social presence across three iconic Australian brands – Maggie Beer, The Hamper Emporium and Gifts Australia.
This isn’t a role where you'll be waiting on large production teams, endless approvals or rigid content templates.You’ll have the opportunity to create, test, experiment and shape content that reaches thousands of people every day.
From filming recipe content and behind-the-scenes moments to capturing unboxings, trend-led videos and gifting inspiration, you’ll have the freedom to bring fresh ideas to life and see your impact in real time.
If you love creating content, following trends, building communities and turning ideas into engagement – this role gives you the chance to make your mark.
Why You'll Love This Role
Own and shape social strategy from idea to execution
Creative freedom to test new content, trends and ideas
Work across three premium brands with distinct personalities
Create content people genuinely engage with — food, gifting and lifestyle
Variety every day — no repetitive content schedules
Hybrid working environment with interstate travel opportunities
Staff discounts across our brands, volunteer day, free flu shots, healthy snacks, EAP and more
What You'll Be Doing
Content Creation & Storytelling
- Create engaging mobile-first content across video and photography
- Film and edit short-form content including Reels, Stories, Shorts and trend-led videos
- Develop content across recipes, gifting moments, behind-the-scenes and brand storytelling
- Turn ideas into social-first content that feels native to each platform
Social Planning & Growth
- Build and manage monthly content calendars
- Write compelling captions and optimise content performance
- Identify trends, new formats and audience growth opportunities
- Drive engagement through campaigns, UGC and creative initiatives
Community & Brand Engagement
- Build engaged communities through comments, messages and interactions
- Monitor performance and identify insights that drive growth
- Continuously test and refine content to improve reach and engagement
Influencers & Partnerships
- Identify and collaborate with creators and influencers
- Support influencer activity across multiple brands
- Partner with Marketing and Product teams to bring campaigns to life
YouTube Growth
- Help grow Maggie Beer’s YouTube presence through recipe and educational content
- Optimise content using SEO best practice
About You
- You likely have 2–4+ years of experience managing social media across multiple brands or accounts. More importantly, you:
- Are confident shooting, directing, and editing content on mobile end to end, independently
- Know Instagram, Facebook, TikTok, and YouTube inside out, and keep a close eye on what's emerging
- Understand what drives performance, not just what looks good
- Are comfortable with analytics and translating data into better content decisions
- Can switch fluently between different brand personalities and tones
- Have managed content calendars and influencer relationships across multiple accounts simultaneously
- Bring ideas and initiative - you don't wait to be told what to create
The Brands You'll Help Bring To Life
Maggie Beer – recipes, food storytelling, product moments and longer-form content
The Hamper Emporium – gifting inspiration, unboxings and seasonal campaigns
Gifts Australia – gift guides, personalisation and content that solves gifting challenges
If you're looking for a role where you can create, experiment and have genuine ownership over social content, we'd love to hear from you.
Application Question(s):
- What are your salary expectations?
- Do you have experience shooting food?
- How many years social media experience do you have?
Work Authorisation:
Work Location: Hybrid remote in Sydney NSW 2000
