Better begins here
Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.
We're looking for a Senior Entertainment Marketing Executive to lead the development and execution of high-impact marketing campaigns that bring our entertainment offering to life and drive meaningful commercial outcomes.
About the Opportunity
Reporting to the General Manager – Marketing, you will play a pivotal role in positioning Crown Melbourne as a premier entertainment destination. From major concerts and live shows to broader entertainment experiences, you'll create integrated, audience-led campaigns that drive visitation, engagement and revenue growth.
This is an exciting opportunity for an experienced marketer who understands entertainment audiences, cultural trends and content-driven storytelling, and knows how to turn programming into commercially successful campaigns.
What You'll Be Doing
Own the end-to-end development and execution of integrated marketing campaigns for concerts, shows and entertainment experiences.
Create audience-first campaign strategies that leverage cultural moments and market trends, supported by compelling narratives that maximise engagement, reach and attendance.
Work closely with promoters, producers, agencies and entertainment partners to deliver outstanding campaign outcomes.
Align marketing activity with revenue, visitation and commercial objectives.
Manage campaign budgets and evaluate initiatives against ROI and business outcomes.
Deliver post-campaign analysis and recommendations for future improvement.
Collaborate with Entertainment, Hospitality and broader Marketing teams to deliver integrated campaigns and communicate marketing strategies, performance insights and recommendations to key stakeholders.
Provide leadership and coaching to a Marketing Coordinator.
About You
You'll be a commercially minded marketing professional with a passion for entertainment and a track record of delivering successful campaigns in fast-paced environments.
You'll Bring
Demonstrated marketing experience, ideally within entertainment, live events, venues or related industries.
Demonstrated success leading integrated marketing campaigns from strategy through to execution.
Strong understanding of audience behaviour, cultural trends and content-led marketing.
Experience working with external partners such as promoters, agencies, labels or talent representatives.
Exceptional stakeholder management and project management skills.
A commercial mindset with the ability to analyse campaign performance and drive ROI.
Degree qualification in Marketing, Communications, Media or a related discipline.
On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.
Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.
