GloBird Energy is looking for an experienced Marketing & CX Director to help drive customer growth, strengthen retention and build our position as a significant challenger brand in the Australian retail energy market.
This is an opportunity to shape how customers discover, choose and experience , bringing together marketing strategy, brand building, customer experience and commercial growth.
GloBird Energy is on a mission to revolutionise the energy industry, striving for a brighter future for both customers and the environment. Our reputation is built on offering flexible products, competitive prices, and delivering a red-carpet experience for our customers.
Located in the heart of Melbourne's eastern suburbs, we offer easy accessibility via public transport, coupled with convenient onsite parking.
Ready to bring the energy? We'd love to hear from you.
As our Marketing & CX Director, you will execute an integrated marketing, customer experience and growth plan that supports customer acquisition, retention and long term brand growth.
Working closely with our Creative Director and teams across the business, you will turn strategy into action. You will oversee integrated campaigns, strengthen the GloBird brand, improve critical customer journeys and ensure our marketing investment delivers measurable commercial value.
This role is based across in our Ringwood office.
- Execute GloBird’s integrated marketing, customer experience and growth strategy.
- Work closely with the Creative Director and marketing team to implement GloBird’s brand strategy and build brand equity.
- Oversee customer journey design and optimisation across the moments that matter, from consideration and acquisition through to retention and advocacy.
- Lead the concept development, design and delivery of integrated marketing campaigns.
- Manage media briefing, planning and delivery processes.
- Develop and execute a social media strategy that uses social channels to support customer and brand growth.
- Manage external media, research and marketing partners, including procurement, relationships and performance.
- Manage the annual marketing budget and optimise return on investment.
- Use customer, campaign and commercial insights to improve engagement, conversion and marketing effectiveness.
- Demonstrate GloBird’s values of We Care, We Act and We Improve in how you work, lead and collaborate.
- A minimum of 8 years’ experience across marketing, customer experience or related disciplines.
- A proven track record in brand building and customer acquisition led growth.
- Experience developing a social media strategy and using social channels to fuel growth.
- Strong commercial, analytical and strategic capability.
- Expertise in digital platforms, customer journeys and customer insights.
- The ability to work effectively within a high performing, cross functional team.
- Excellent communication, presentation and stakeholder management skills.
- Energy, utilities or consumer brand experience would be highly regarded.
- Competitive base pay Plus Super
- The opportunity to influence the growth of a significant Australian challenger brand.
- A highly visible role with exposure to the Executive team and multiple areas of the business.
- Flexible working.
- Training and ongoing development.
- Staff wellbeing programs and gym membership discounts.
- Company events, catered team meetings, daily snacks and fresh fruit.
- Free onsite parking and walking distance to Ringwood Station
- Supportive onsite working environment
- Staff wellbeing programs and gym membership discounts
We believe and live by the fact that our people are our greatest asset. That's why we're committed to helping our people build meaningful careers, not just jobs. As one of Australia's innovative and fastest-growing energy retailers, we continue to create meaningful opportunities for our people, with career pathways into Team Leadership, Credit & Collections, Service Assurance, Complaints, and other specialist areas across the business.
Our team is passionate about delivering experiences that customers rave about, reflected in our impressive 4.8-star Google rating. Guided by our values we've built a supportive, high-performing culture where people are encouraged to learn, contribute ideas, and grow their careers.
Please visit https://www.globirdenergy.com.au/ for more information
