ORGANISATION
Join Lifeline Australia and you will be helping to support the delivery of critical services ensuring that “no person in Australia has to face their darkest moments alone.”
Lifeline Australia is a national suicide prevention charity providing all Australians experiencing emotional distress with access to 24-hour crisis support and suicide prevention services. They are committed to empowering Australians to be suicide-safe through connection, compassion and hope. This is achieved through a partnership of over 10,000 committed volunteers and their member centres in communities across the nation.
DV-alert is a nationally recognised training program with training and assessment delivered by Lifeline Australia and approved third parties on behalf of Lifeline Australia (RTO 88036). The program is funded by the Australian Government Department of Social Services as a key initiative under the National Plan to End Violence against Women and Children 2022-2032. DV-alert is led by experienced trainers dedicated to ending violence against women and children. Our workshops provide a safe space for frontline workers to learn, connect and be empowered to recognise and respond confidently to those in crisis.
ROLE
The Social Media Specialist, DV-alert will be responsible for the management and deliver of DV-alert’s social media channels. This includes being part of creating the content strategy, ownership of the content calendar, creating the content, writing social copy, engaging with online community and reporting on the performance of each social channel. This role requires experience in graphic design, shortform copy writing, social media management, and a passion for creating and curating compelling content that inspires and engages our audiences.
RESPONSIBILITIES
- Work closely with the Marketing Manager DV-alert to support the development of content strategy for DV-alert across all channels including Instagram, LinkedIn & Facebook.
- Apply the social media content strategy to DV-alert’s monthly content calendar. Plan content against content pillars and be clear about the goal for each piece of content.
- Take ownership of the ideation and creation of content for DV-alert’s owned channels.
- Work with DV-alert team, centre managers, DV-alert ambassadors, trainers and past participants to bring ideas to life. The content must be created in line with DV-alert’s brand guidelines and look visually cohesive.
- Support DV-alert to build an authentic community and increase DV-alert’s visibility by delivering DV-alert’s online voice. Proactively engage with our audience / potential audience to create a real sense of community. This includes responding to messages/comments in DV-alert’s tone of voice, following people who might be interested in DV-alert’s training and treating each online interaction with care.
- Create monthly/quarterly reports outlining social media performance, including learnings and recommendations for next month.
- Create and develop long-form articles to raise awareness about significant domestic and family violence events and effectively promote DV-alert initiatives.
- Stay up-to-date on social media trends, tools, and best practices, and provide recommendations for new channels and strategies to reach new audiences.
- Other related duties as required.
ABOUT YOU
- Tertiary qualifications in Marketing, Communications, Journalism, Graphic Design or a related field (or similar experience).
- 2+ years of experience in social media management, experience within a not-for-profit organisation (ideally in the family and domestic violence sector) will be highly regarded.
- Demonstrated experience in content creation with experience in producing and editing video for social channels.
- Strong campaign conceptualisation skills and the ability to bring your ideas to life.
- Demonstrated competency in copy writing for digital channels with the ability to write compelling and engaging copy.
- Strong graphic design skills with experience using Adobe Creative Suite and/or Canva.
- Experience in using paid advertising on Meta and LinkedIn.
- Experience with social media scheduling and management tools such as Hootsuite
- Excellent communication skills with a particular focus on proactively keeping people team members informed on progress or barriers.
- Ability to work autonomously in a fast-paced environment with multiple deadlines and priorities.
CULTURE
The team are passionate, supportive & hardworking. They are very driven to reach their goals, so that they can continue to grow and deliver critical support to all Australians at a time when the importance of mental health has never been so prevalent.
EMPLOYEE BENEFITS PACKAGE
- Salary Packaging – being a not-for-profit organisation allows us to offer our employees access to some amazing tax savings through salary packaging
- Paid Primary Carer Parental Leave – (14 weeks at full pay or 28 weeks at half pay)
- Flexible working – we provide flexibility and support to all employees and encourage work-life balance
- Employee Assistance Program – access to free counselling sessions for you and your family
- Beautiful office facilities in central location – including shower facilities (Head Office roles only, delete if not required)
HOW TO APPLY
To apply, please select “Apply Now” and follow the prompts to submit your expression of interest.
