Product Specialist – B2B Experience
About us
Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating . We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here .
About the role
This role will deliver and optimise TWE’s B2B digital product capabilities, partnering with stakeholders to implement scalable solutions that enhance partner engagement, drive sales effectiveness, and support commercial growth.
- Identify and solve business problems by translating B2B commercial and operational needs into scalable digital product and platform solutions.
- Drive product delivery and enhancement initiatives , leading implementation, testing, release management, adoption planning, and continuous improvement across B2B and CRM platforms.
- Develop business cases and assess value , evaluating ROI, customer impact, operational benefits, and success measures for new capabilities and platform investments.
- Provide platform and technical leadership , overseeing system configuration, optimisation, integrations, reporting, workflows, and ongoing platform performance.
- Partner with cross-functional stakeholders and vendors to improve user experience, increase adoption, strengthen platform capability, and deliver measurable business outcomes.
About you
We are seeking a commercially minded Product Specialist with experience in B2B digital platforms, CRM systems, and sales technology. You will have a proven ability to translate business needs into scalable digital solutions that deliver measurable value. Strong stakeholder management skills, combined with hands-on platform administration and optimisation experience, are essential. Experience with various technology platforms, sales operations, and the ability to drive initiatives from concept through to delivery will be highly regarded.
- Experience in B2B digital platforms, CRM systems, and product or platform management roles.
- Proven ability to analyse business and customer needs and deliver practical, scalable solutions that improve commercial and operational outcomes.
- Experience developing business cases, assessing ROI, and defining success measures for platform enhancements and new capabilities.
- Hands-on experience in CRM administration, platform configuration, optimisation, and system enhancements.
Excellent stakeholder management, influencing, and project delivery skills, with the ability to work across regional and global teams.
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Why you’ll love it here:
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
We prioritise your growth with access to g lobal career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world’s most desirable wines through our generous employee product allowance
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We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. e .
It takes all varietals!
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, colour, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact [email protected] , quoting the job title and reference number.
How to apply
We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today
