At Castlery, we design modern furniture for the way people live today. As we grow our presence across Australia and our Chinese-speaking customer base, we’re looking for a proactive, creative Specialist, Marketing to help develop and execute marketing strategies that build brand awareness, sharpen market positioning, and drive growth across both English- and Chinese-speaking markets.
What You’ll Do
- Research and analyse market trends, customer behaviour, competitor activity, and industry developments to identify marketing opportunities
- Develop, implement, and evaluate marketing strategies and campaigns that grow brand awareness and market share
- Plan and coordinate advertising and promotional activity across digital and traditional channels
- Monitor and analyse campaign performance, and report findings with recommendations for continuous improvement
- Create and maintain marketing materials — brochures, catalogues, website content, and social content — in both English and Chinese
- Identify target markets and tailor initiatives to customer demographics and purchasing behaviour
- Coordinate marketing projects, product launches, promotional events, exhibitions, and brand-building activities
- Liaise with external agencies, media providers, designers, and suppliers to deliver campaigns effectively
- Support digital marketing execution across SEO, social, email, and online advertising
- Contribute to branding strategies that strengthen Castlery’s position in the Australian furniture industry and the Chinese-speaking consumer market
What You’ll Bring
- Bachelor’s degree or higher in Marketing, Business, Communications, or a related field
- At least 1 year of relevant experience in a similar marketing, advertising, communications, or a related field
- Solid grounding in marketing principles, market research, and consumer behaviour analysis
- A track record of planning, implementing, and evaluating marketing campaigns
- Strong analytical, organisational, and problem-solving skills
- Excellent written and verbal communication in both English and Mandarin Chinese
- Proficiency in Microsoft Office and digital marketing platforms
- Ability to work independently and collaboratively within a team
- Experience in furniture, home furnishing, retail, or a related industry is highly regarded
- Commercial awareness and understanding of how marketing supports business growth
- Results-driven, proactive and adaptable in fast-paced environments
- Strong problem-solving skills with the ability to identify practical solutions
Built for Real Life, Designed for What’s Next
At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.
Pay: $85,000.00 – $95,000.00 per year
Work Location: In person
