Marketing Specialist – Content & Campaigns
Heartland Bank Australia | Melbourne | Full-time, Permanent
Heartland Bank Australia is growing, and we’re looking for a Marketing Specialist with 2–4 years’ experience who enjoys building content and bringing campaigns to life.
This is a hands-on role sitting within our Brand and Marketing team, focused on creating content, executing campaigns and delivering CRM activity that actually goes live.
You’ll be responsible for turning strategy into clear, compelling and compliant marketing that drives customer acquisition, engagement and retention.
You’ll work across both Heartland Bank Australia and StockCo by Heartland Bank, with real visibility of your work in market.
If you’re someone who enjoys writing, building and launching, not just planning - this role is for you.
What you’ll be doing
Content and campaign execution (core focus)
Create marketing content across digital, website, social and campaign channels
Build campaign assets from brief through to launch
Translate product and customer insights into clear, engaging messaging
Work with agency partners to brief, review and deliver creative
Ensure all content is on-brand, consistent and customer-first
Campaign delivery and optimisation
Support end-to-end delivery of multi-channel campaigns
Coordinate timelines, stakeholders and briefs to get campaigns live
Monitor performance and identify opportunities to improve results
Contribute to testing across messaging, audiences and content
CRM and lifecycle marketing
Execute CRM and lifecycle campaigns across key customer journeys
Support segmentation and tailored messaging to improve engagement
Build and deliver communications across acquisition, onboarding and retention
Governance and compliance (part of delivery)
Ensure all marketing activity meets regulatory requirements and internal approvals
Apply a customer-first lens, including vulnerable customer considerations
Balance speed with accuracy and compliance
What you’ll bring
2–4 years’ experience in a marketing role, with a focus on content and/or campaigns
Strong writing skills and the ability to simplify complex messages
Experience creating content across digital channels
Experience supporting or delivering campaigns end-to-end
High attention to detail and ability to get work live quickly and accurately
Desirable
Experience in financial services or another regulated industry
Exposure to CRM or marketing automation platforms
Experience working with agencies or external suppliers
Interest in testing, optimisation and performance
About you
You’re a doer who enjoys seeing your work out in market. You take ownership, move quickly and care about the quality of what you produce.
You’re comfortable writing content, building campaign assets and working with others to get things live. You’re curious about what works and motivated to improve it.
Why Heartland Bank Australia
A growing business with clear ambition and two distinct brands
A role with real visibility — your work goes live and makes an impact
Hands-on experience across content, campaigns and CRM
A collaborative, down-to-earth team
A bit about us and what we do
At Heartland Bank Australia, we provide Australians with specialist banking products that are the best or only of their kind. We do this digitally so our customers can spend more time on what matters most.
We’ve been supporting Australian customers since 1971 and are part of the Heartland Group, with more than 145 years’ experience in financial services. Heartland is listed on the NZX and ASX (HGH).
Can you see yourself here?
Our values guide how we work every day. We do the right thing, work as one team, are always evolving and have big ambition. We offer genuine flexibility, opportunities for learning and development, and a supportive, inclusive culture where people can do their best work.
Diversity & inclusion
At Heartland, we value diversity and are committed to creating an inclusive workplace where everyone feels they belong. We’re an equal opportunity employer and encourage applications from all backgrounds. Please let us know if you need any support or adjustments throughout the recruitment process.
Keen to learn more?
To learn more about Heartland, visit heartlandbank.com.au or follow us on LinkedIn.
Please note you must be eligible to work in Australia.
