We are seeking an experienced Director of Marketing for our ANZ (Australia & New Zealand) region. This strategic leadership role offers an opportunity to shape brand direction and drive growth across the region's 1,500+ locations. You will lead a talented marketing team, collaborate with regional and global stakeholders, and implement insight-driven campaigns that increase brand desire and franchisee profitability.
- Regional brand leadership and strategy development aligned with ANZ market opportunities
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Agency management and oversight of ANZ brand and creative teams
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Strategic planning and execution of integrated marketing, media, and campaign strategies
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Leadership and development of the ANZ marketing team (2 direct reports + broader team)
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Innovation partnerships with global and regional teams to shape product, packaging, and promotion
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Marketing analytics and insights to drive ROI, measurement frameworks, and test-and-learn culture
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Management of loyalty programs to drive customer acquisition, penetration, and lifetime value
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Budget management for ANZ marketing FAF spend
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Cross-functional collaboration with regional directors, global teams, and HQ stakeholders
- Minimum 10+ years marketing experience
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Minimum 5+ years in foodservice/restaurant industry
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Minimum 6+ years supervisory/leadership experience
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Minimum 3+ years in a Director-level role in restaurant/food business
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Bachelor's degree in Marketing, Advertising, or related field
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Proven experience leading integrated advertising campaigns and media planning
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Strong analytical and strategic thinking with ability to connect marketing investment to measurable business outcomes
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Excellent written and verbal communication and presentation skills
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Self-starter mentality with track record of driving strong business results
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Global or regional role experience preferred
MBA is a plus
Travel:
10-29% of time
