Identify opportunities to amplify and promote RAC's partnerships through innovative marketing and communication initiatives.
Develop and implement communication plans, promotional campaigns and activation strategies that maximise partnership value.
Coordinate partnership messaging across a range of channels, including webpages, eDMs, social media and internal communications.
Work closely with creative agencies, photographers, videographers and production suppliers to deliver engaging campaigns and assets.
Support the development of creative concepts, storyboards, scripts and content that showcase partnership outcomes and community impact.
Develop initiatives that build awareness and engagement among both internal and external stakeholders.
Monitor, evaluate and report on campaign performance, making recommendations to optimise future activity.
Prepare reports and updates for partners and governance groups.
Ensure all partnership activity aligns with RAC brand standards and approval processes.
Manage allocated budgets and support partnership-related events and activations as required.
