About Optweb Digital
Optweb Digital is a fast-growing digital marketing agency specialising in SEO, Google Ads, Meta Ads, Website Design, AI-Powered Marketing Solutions, and Digital Growth Strategies.
We are passionate about helping businesses grow through innovative digital marketing solutions and exceptional customer service. As we continue to expand, we are looking for an ambitious and results-driven Business Development Manager to join our team.
About the Role
The Business Development Manager (BDM) will play a key role in driving business growth by identifying new opportunities, building strong client relationships, and generating new revenue streams.
The successful candidate will be responsible for prospecting, lead generation, sales presentations, proposal preparation, and closing new business opportunities across our range of digital marketing services.
This role is ideal for a motivated sales professional who enjoys building relationships, achieving targets, and contributing to the growth of a dynamic agency.
Key Responsibilities
Lead Generation & Prospecting
- Identify and engage potential clients through cold calling, email outreach, LinkedIn, networking events, referrals, and other lead generation activities.
- Build and maintain a healthy pipeline of qualified prospects.
- Schedule discovery meetings and consultations with prospective clients.
- Develop and nurture relationships with decision-makers and business owners.
- Present Optweb Digital's services
- Conduct client needs analysis and identify suitable marketing solutions.
- Prepare and present proposals, quotations, and service agreements.
- Negotiate commercial terms and close new business opportunities.
- Achieve monthly and quarterly sales targets.
Relationship Management
- Develop and maintain strong relationships with prospects and clients.
- Ensure a positive customer experience throughout the sales process.
- Maintain regular communication with leads and existing clients.
- Work closely with the operations and account management teams to ensure a smooth onboarding process.
CRM Management & Reporting
- Maintain accurate and up-to-date records within the CRM system.
- Track lead sources, sales activities, proposal status, and conversion rates.
- Monitor sales performance against targets.
- Provide weekly and monthly sales reports to management.
- Ensure all sales activities are documented and managed effectively.
Market Research & Industry Awareness
- Monitor industry trends and competitor activity.
- Identify emerging business sectors and growth opportunities.
- Provide valuable market insights and customer feedback to management.
- Stay informed about developments within the digital marketing industry.
Key Performance Indicators (KPIs)
Success in this role will be measured through:
Business Development
- Number of outbound calls completed per day
- Number of qualified leads generated
- Number of meetings booked per week
- Number of proposals submitted per month
Sales Performance
- Monthly sales revenue generated
- New clients acquired
- Conversion rate from lead to client
- Contract value secured
Client Engagement
- Follow-up response times
- Lead nurturing effectiveness
- Client satisfaction during onboarding
Skills & Experience
- Previous experience in Business Development, B2B Sales, Account Management, or a similar client-facing role.
- Strong communication and interpersonal skills.
- Excellent negotiation and closing abilities.
- Confidence in conducting phone calls, meetings, and presentations.
- Strong organisational and time management skills.
- Self-motivated, proactive, and target-driven mindset.
- Ability to work independently and as part of a team.
Desirable
- Experience within a digital marketing agency or related industry.
- Knowledge of SEO, Google Ads, Meta Ads, Website Design, and Digital Marketing services.
- Experience using CRM platforms and sales management tools.
- Understanding of lead generation and sales pipeline management.
Why you should join us
- Global Search Award 2026 Finalist
- Competitive salary and commission-based incentives.
- Career growth and development opportunities.
- Supportive and collaborative team environment.
- Exposure to a wide range of industries and clients.
- Opportunity to contribute to the growth of a leading digital marketing agency.
Pay: $60,000.00 – $90,000.00 per year
Work Location: In person
