The Head of Marketing provides an essential service to the Melbourne Symphony Orchestra, with responsibilities across marketing campaigns and strategy, analysis and reporting.
The role leads the MSO Campaigns Marketing team, working closely with the Director of Marketing, Insights and Customer Experience (MICE) and members of the Insights and Customer Experience teams, as part of the broader Development and Reach department. The incumbent will contribute to strategies that deliver to targets including ticket sales and subscriptions, development (fundraising and partnerships), merchandise and memberships.
The role implements a wide range of initiatives with the objective of raising the profile of the Orchestra, enhancing the customer experience and working towards the long-term goal of the MSO reaching 10% of the Victorian population. It also supports other business departments i.e., Artistic Operations and Executive in achieving their objectives.
The role acts as an advocate for the audience – existing and potential ticket buyers, subscribers, Patrons and those who are yet to engage with the MSO – and is the key conduit between audiences and other departments / external stakeholders.
Education and Qualifications
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A relevant Marketing or Business qualification, or equivalent
Knowledge and Demonstrated Experience
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Commercial acumen, and a proactive and results focused approach
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At least six years’ experience in a similar mid- to high-level marketing role
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Experience in an entertainment/arts/events environment
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An ability to identify marketing/sales opportunities and customer trends
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Demonstrated ability to work under pressure to achieve deadlines
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Demonstrated ability to lead, develop and motivate teams
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Excellent communication skills, as well as presentation skills
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Creative flair
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High level experience with project management tools e.g. Asana, Airtable
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Experience using Tessitura CRM system
Applications
Please apply by sending a cover letter and resume to: [email protected]
We’ll keep applications open until we find the right person.
