Introduction:
At Mercedes-Benz Berwick, Brighton, Waverley, and Mornington, we don’t just sell vehicles—we uphold a legacy. As Australia’s most-awarded Mercedes-Benz retail group, with consecutive Metro Retailer of the Year and Circle of Excellence honours, we set the benchmark for customer experience and brand excellence.
Supporting our Mercedes‑Benz Brighton and Mornington dealerships, this leadership role places you at the centre of a prestigious, fast‑growing automotive group known for excellence, innovation, and customer experience.
Why You’ll Love This Role
- Competitive base salary plus commissions ($130k OTE) and car allowance
- A senior influencing role offering autonomy, creativity, and strategic influence
- Lead the marketing direction for two key Mercedes‑Benz dealerships
- Work alongside an experienced Group Marketing Manager and a high‑performing executive team
- Join a multi‑award‑winning group recognised for Metro Retailer of the Year and Circle of Excellence honours
- Be part of a collaborative, forward‑thinking marketing department
- Drive brand visibility, customer engagement, and commercial outcomes
- Access ongoing training, leadership development, and clear career progression pathways
Description:
What You’ll Be Doing
Reporting to the Group Marketing Manager, you will take ownership of the marketing function for Mercedes‑Benz Brighton and Mornington, including:
- Developing and executing strategic marketing plans that elevate brand presence, drive customer acquisition, and support dealership growth — always aligned with Mercedes‑Benz global brand standards
- Leading digital marketing performance, including social media strategy, eDM and SMS campaigns, website content, paid advertising, and digital optimisation
- Overseeing the creation of premium marketing collateral, ensuring all materials reflect the luxury positioning of the Mercedes‑Benz brand
- Managing key stakeholder relationships, including senior leadership, partner agencies, suppliers, brand sponsors, and ambassadors
- Supporting and guiding event execution, including new model launches, premium customer events, and brand activations
- Analysing marketing performance, preparing reports, and presenting insights to optimise ROI and inform strategic decisions
- Strengthening media and advertising partnerships to maximise exposure for Mercedes‑Benz Brighton, Mornington, and the broader group
- Providing leadership and direction to junior marketing support where required, ensuring smooth execution of campaigns and initiatives
Skills and Experiences:
About You
- You are a confident, proactive marketing professional ready to step into a leadership role. You bring:
- Experience in a marketing role, ideally with exposure to premium or retail brands (automotive experience is a bonus, not essential)
- A marketing degree or relevant business qualification
- Strong digital capability across CMS platforms, Google Analytics, CRM systems, and eDM/SMS tools
- Graphic design skills using Adobe Creative Cloud (InDesign, Photoshop, Illustrator) — highly advantageous
- Advanced Microsoft Office skills (Excel, PowerPoint, Word)
- Exceptional written and verbal communication
- High attention to detail and strong proofreading ability
- An analytical mindset with the ability to interpret marketing and digital performance data
- A polished, professional presence and the ability to thrive in a fast‑paced, high‑expectation environment
- A self‑motivated, career‑driven approach with a passion for brand excellence
- Current VIC Drivers Licence
How to Apply
If you’re ready to take the next step in your leadership career, click APPLY now — this is a rare opportunity with no closing date.
Successful applicants will be required to complete a National Police Check and must have full Australian working rights.
Mercedes‑Benz Berwick, Brighton, Waverley, and Mornington are part of Patterson Cheney Cars and Trucks — one of Australia’s largest and most respected privately owned automotive groups. Established in 1915, we proudly employ around 1,000 staff and represent leading brands including Mercedes‑Benz, Toyota, Holden, Isuzu, and several major truck marques.
We are an equal opportunity employer and welcome applicants of all backgrounds who are eligible to work in Australia.
