The transformation you will experience.
The Senior Performance Manager is accountable for influencing high‑quality digital campaign activation across all performance channels, translating plans into flawless implementation and ensuring campaigns are delivered accurately, optimised effectively and conduct best‑practice standards. This role acts as the bridge between planning and delivery, owning activation workflow, guiding implementation teams and ensuring performance campaigns launch smoothly, perform efficiently and deliver on client objectives.
Your scope will include:
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Build trusted, senior‑level relationships with clients through proactive
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latest market knowledge, general media industry topics and competitive intel which may affect their business on a regular basis
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Present to clients as part of WIP’s and QBR’s on performance outcomes, optimisation strategy and activation learnings
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Spearhead end-to-end activation of Digital campaigns (Programmatic, Direct Digital, Social, Search), ensuring flawless launch, accurate set-up, and achievement of performance benchmarks
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Ensure quality control from briefing media through buying, optimisation, and reporting, with budgets spent effectively and within approved limits
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Oversee post-campaign reports, performance updates, and client presentations; influence performance narratives in Quarterly Business Reviews and feed actionable learnings back into planning
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Review outcomes of audits and MMM studies, implementing improvements where needed
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Enforce the use of briefing templates, ensuring briefs have clear context and timely feedback is given to media partners
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Provide planning costs and tactical recommendations to enhance media plans and deliver ROI across digital channels
Stay close to performance trends and insights, proactively identifying opportunities to improve results or mitigate risk. -
Assist in the development of Digital I&A Executives by providing feedback and guidance, assist them in delivering their KPIs
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Develop the team’s commercial acumen, strategic thinking, and solution-finding abilities beyond technical implementation
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Identify areas for improvement and feedback to direct reports and offshore Activations team, seeks alignment from Director
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Oversee workload across the team to ensure they can deliver on accountabilities and can attend training and development sessions.
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Effectively oversee workflow and communications with the offshore team to ensure seamless campaign implementation and reporting
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Capable of making informed-choices in high-pressure circumstances. Looks to find solutions that result in win-win outcomes for everyone involved
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Be deeply qualified and assured with activation platforms, systems and tools used across performance channels.
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Assist teams in using platforms correctly and confidently, with a strong focus on output interpretation and decision‑making.
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Troubleshoot delivery or system issues as they arise and escalate effectively when required.
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Ensure consistent use of activation templates, processes and best‑practice ways of working across accounts.
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Be the best representative of our core values by contributing to the broader agency culture and initiatives. Project confidence, energy and build team morale
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Actively participate in brainstorm, internal forums, team training and development to enhance craft knowledge and share learnings across teams, especially emerging connection opportunities
What type of person will be successful in this role?
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Proven experience in Performance Media.
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Strong experience in Paid Search, Social and Programmatic.
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Must have an excellent grasp of planning & activation
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Experienced in working knowledge of Google paid search platforms (Google Ads, SA360), the Microsoft Advertising platform, as well as key platforms like Meta, LI, TTD etc
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Managerial experience preferred
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Strong communication experience, both written and verbal
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Solution-seeker and strong analytical thinking.
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