An exciting opportunity exists for an experienced Senior Digital Marketing Specialist to join a globally recognised software, information and professional services organisation supporting a market-leading Tax & Accounting division.
This is a hands-on role for a commercially focused digital marketer who can hit the ground running and take ownership of multiple concurrent campaigns across acquisition, demand generation, revenue generation and digital performance.
Working closely with product, sales and marketing teams, you will be responsible for driving qualified leads, SQLs, customer acquisition and revenue growth through a mix of digital channels including SEO, email marketing, website optimisation, marketing automation, paid campaigns and content marketing.
Responsibilities
- Manage and execute end-to-end digital marketing campaigns across multiple projects and products
- Drive digital acquisition, demand generation and revenue generation initiatives
- Monitor and optimise SEO performance, website traffic and campaign KPIs
- Own campaign reporting and provide actionable insights to stakeholders
- Develop and optimise website content, landing pages and digital assets
- Execute sophisticated email marketing and marketing automation campaigns
- Conduct competitor analysis and market research to identify growth opportunities
- Manage both organic and paid digital marketing activities
- Work closely with internal stakeholders to ensure alignment between marketing, sales and product teams
Ensure all campaigns are delivered on time, within budget and aligned to brand standards
Your Profile
- Proven experience managing multiple digital marketing campaigns simultaneously
- Strong background in demand generation, digital acquisition and lead generation
- Experience owning campaign performance and revenue-related KPIs
- Advanced SEO knowledge and experience improving organic performance
- Strong understanding of marketing automation platforms and customer journeys
- Experience analysing campaign performance and translating data into actionable insights
- Hands-on experience across email marketing, website optimisation and digital content management
Commercially minded with the ability to balance creativity, performance and business outcomes
Contact
If you're interested, suitable & available to start ASAP - Please email your resume to: [email protected]
