Summary
A deeply embedded social operator who lives and breathes TikTok, sport, culture and the platforms where communities are built. Equal parts social strategist, producer and client stakeholder manager, they ensure brands show up consistently, authentically and at the speed of culture.
You have a strong background in TikTok channel management and always-on content delivery, understanding what makes content perform on TikTok and how to build genuine engagement rather than simply publish content. You are highly attuned to emerging cultural moments, creator ecosystems and community behaviour, with the judgement to know which opportunities are worth acting on.
You are the day-to-day lead across the partnership, bringing together client stakeholders, creators, production partners and internal teams to keep work moving seamlessly. Comfortable managing multiple workstreams simultaneously, they coordinate briefs, approvals, production schedules and publishing calendars without losing momentum.
While not expected to act as a content creator, you are equal parts analytical and creative, translating performance data, platform signals and community feedback into clear recommendations that continuously improve the channel. You understand how to balance planned content with reactive opportunities, ensuring the content strategy evolves alongside audience behaviour. You are proactive, commercially minded, solutions-focused, and always looking for smarter ways to deliver exceptional outcomes for clients and the agency.
About OK COOL
OK COOL is a culture-first creative agency with teams in London, New York, Sydney and Melbourne. We specialise in social-native storytelling blending strategy, creativity and creator partnerships to help brands show up authentically where culture actually happens.
We’re a collective of strategists, creatives and tastemakers who don’t just follow the zeitgeist; we shape it. From insight-led campaigns to always-on content and paid social, we turn brands into culturally relevant voices that people want to engage with.
Residence
OK COOL is a company of the Residence network. Residence is a multidisciplinary network of companies with the shared vision of creating a thriving ecosystem to empower the creative community at large by nurturing rising talent, encouraging egoless creativity, and fostering community among its members.
Key responsibilities
Own the day-to-day management of our client’s TikTok channel, ensuring activity aligns with wider strategic playbook and business objectives.
Act as the primary client contact, building trusted relationships across the client team.
Lead content planning, publishing and channel operations across always-on activity.
Manage production workflows from briefing through to delivery and publishing.
Coordinate creator, athlete and partner collaborations.
Oversee and actively deliver community management across channels, proactively identifying opportunities to deepen conversation and participation, while responding to and engaging with community activity in a timely and effective manner.
Monitor cultural moments and platform trends, recommending timely reactive content opportunities.
Analyse channel and content performance, turning insights into actionable optimisation strategies.
Work closely with creatives to ensure content is platform-native, culturally relevant and aligned with business objectives.
Manage the development and execution of always on content, campaigns, content plans, scheduling/posting and channel growth initiatives.
Lead reporting and performance reviews, translating data into actionable insights and recommendations.
Identify opportunities to improve TikTok performance, audience engagement, and return on investment.
Drive innovation by proactively introducing new platform features, content formats, creator opportunities, and emerging trends.
Work closely with the creative team to deliver strategic and culturally attune content.
Manage stakeholders inputs, priorities and resource allocation across accounts.
Oversee project management processes, ensuring campaigns are delivered on time, on budget, and to a high standard.
Additional tasks and responsibilities as required.
Relevant Experience
5+ years' experience in social media marketing, including agency experience
Experience working within the sport category is mandatory
Proven experience managing multiple client TikTok accounts and leading social media strategies across a range of brands
Demonstrated success managing senior client stakeholders and building long-term client relationships
Experience managing, mentoring, or developing team members
Strong experience presenting strategy, performance reports, and recommendations to clients
Experience working across organic and paid social media channels
Experience using social analytics, listening, and reporting tools such as Dash Social, Hootsuite, Sprout Social, Iconosquare, or similar
Required Skills
Exceptional strategic thinking and problem-solving abilities
Outstanding client relationship and stakeholder management skills
Strong leadership and team management capabilities
Commercial mindset with the ability to identify growth opportunities
Excellent communication, presentation, and influencing skills
Deep understanding of social media platforms, content strategy, audience growth, and community building
Strong analytical skills with the ability to translate performance data into actionable insights
Highly organised with excellent project and time management skills
Entrepreneurial attitude and proactive approach to identifying opportunities
Passion for social media, digital culture, technology, the arts, and emerging trends
Ability to remain calm and effective under pressure while managing multiple priorities
Kindness, patience, optimism, and a collaborative approach to leadership
A commitment to delivering exceptional client service and results
Benefits:
Birthday day off – Take your special day to yourself
Birthday Voucher & Card – A little something from us to celebrate you
25 days Annual Leave – plenty of time to relax
Christmas Office Closure – Enjoy a proper festive break
Grand in the Hand – $1,000 for referring someone who joins the team
Summer Fridays – Wrap up your week at 3PM during summer months
WTF Fridays – Agency team training + cultural temp check
Culture Club – Monthly team events & fun activities
Location and Working Arrangements: Melbourne, Hybrid with a minimum of three days a week in agency/client offices
