Performance Marketer (Paid Search & SEO)
Location: Hybrid/On-site
Department: Marketing
Reports to: Marketing Manager
About the Role
We're looking for a Performance Marketer to own and grow our search marketing program, covering both paid and organic. You'll be the go-to expert for Google Ads, ChatGPT Ads, while also driving our SEO strategy to improve organic visibility and rankings. This is a hands-on role covering both disciplines. You'll be in the ad platforms daily optimising spend, and also working on-site and technical SEO to build long-term organic growth. You'll make sure paid and organic search efforts work together, not against each other (for example, not spending on ads for keywords you already rank highly for organically).
What You'll Do
Paid Search
- Own end-to-end strategy and execution for paid search campaigns across Google Ads and Chat GPT Ads
- Manage a significant monthly ad spend, ensuring budget is allocated toward the highest-performing campaigns
- Build, launch, and optimise campaigns, including keyword strategy, ad copy, bidding strategy, and audience targeting
- Set up and monitor conversion tracking to make sure spend is tied to real business results (leads, sales, sign-ups)
- Run structured tests (A/B tests) on ad copy, landing pages, and bidding approaches to continuously improve performance
SEO
- Own organic search strategy, including keyword research, on-page optimisation, and site content recommendations
- Conduct technical SEO audits (site speed, crawlability, indexing issues) and work with web and dev teams to fix issues
- Build and manage link-building or digital PR initiatives to grow domain authority
- Monitor organic rankings, traffic, and visibility using tools like Google Search Console, Ahrefs, or SEMrush
- Coordinate keyword strategy across paid and organic so the two channels complement rather than compete
Shared and Cross-Channel
- Report on key metrics (cost per acquisition, return on ad spend, organic traffic growth, conversion rate) to leadership on a regular basis
- Partner with content, design, and web teams to improve landing pages and creative assets
- Stay current on Google Ads, ChatGPT Ads, and SEO best practices and algorithm updates
- Mentor junior marketers or manage specialists and agencies as the program scales
What We're Looking For
- 5+ years of hands-on experience across paid search and SEO, with a proven track record of hitting performance targets
- Solid SEO experience, including technical SEO, on-page optimisation, and keyword research
- Familiarity with SEO tools (such as Google Search Console, Ahrefs, SEMrush) and analytics tools (such as Google Analytics)
- Comfortable working with budgets and explaining performance in terms of business impact, not just marketing jargon
- Analytical mindset, comfortable digging into data in spreadsheets or dashboards to find insights
- Excellent communication skills, able to explain complex campaign decisions to non-marketing stakeholders
- Experience mentoring or leading other marketers is a plus
Pay: $75,000.00 – $120,000.00 per year
Benefits:
- Free drinks
- Free food
- Paid volunteer leave
- Salary packaging
- Work from home
Work Location: Hybrid remote in Sydney NSW 2000
