Experience Director - Job description
WPP AUNZ–Barangaroo NSW
This is a role at WPP Media which is part of the WPP network.
Job Type: Full-time
Salary: $110,000 - $130,000 inclusive of superannuation
Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane
About WPP Media
WPP Media is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemaker, Choreograph and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, WPP Media’s primary purpose is to maximize performance of WPP’s agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. WPP Media’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with WPP Media’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward.
Role Overview
The Experience Director’s key function in the team is to lead client delivery of Experience services, including but not limited to SEO, GSO, Analytics and Reporting. As well as activation for WPP Media agencies (Mindshare, Neo Media, EssenceMediacom, Wavemaker). This role supports the Experience Group Business Director, in driving WPP Media as the centre of excellence for Experience services across WPP Media Australia and New Zealand.
The Experience specialists report into this role, operating within a collaborative, high-performing environment where clarity of roles, contribution, and professional growth are key to success.
Key Responsibilities
People
- Support the Experience Group Business Director, in managing resourcing across appropriate client teams to ensure utilisation aligns with client contracts and project scopes.
- Provide ongoing coaching, feedback and development for direct reports to ensure performance, role progression and career maturity.
- Work with the Group Business Director to support training initiatives and bespoke development plans for team members to enhance craft capability and output.
- Support recruitment, hiring and onboarding processes to maintain effective team resourcing.
- Foster an open, collaborative and high-trust environment where team members can perform at their best.
Profit & Commercial
- Support the Group Business Director in tracking agency revenue and project profitability across Experience clients.
- Contribute to new business efforts by supporting pitch responses, project scoping, and delivery planning as required.
- Adhere to commercial and finance processes to ensure all invoicing, project scopes and third-party costs are accurate and timely.
- Demonstrate commercial acumen by identifying efficiencies and opportunities to improve profitability across client accounts.
- Identify growth opportunities and develop proposals to expand Experience services within existing client portfolios.
Process & Operations
- Ensure consistent, high-quality delivery across all Experience products and services by maintaining strong processes, documentation, and team training.
- Support continuous improvement of output through leadership, collaboration and quality control.
- Represent the Experience team positively within WPP Media and across agencies, fostering collaboration and best-practice sharing.
- Build strong relationships with platform and technology partners to ensure the team is equipped with the latest tools and insights.
Product
- Support the Group Business Director in developing and enhancing Experience product solutions that align with the Experience vision and deliver client value and business growth.
- Maintain documentation, templates, and delivery frameworks to ensure Experience workstreams are scalable and consistent.
- Contribute to the creation and improvement of reporting frameworks that measure performance and demonstrate impact.
- Work with craft leads and strategy teams to integrate Experience solutions into WPP Media’s Good Growth Operating System and WPP Media planning processes.
Clients
- Build and maintain strong, trusted client relationships with a deep understanding of their business and category.
- Drive continuous improvement in client satisfaction and advocacy, using Vantage or equivalent client feedback metrics as key performance indicators.
- Develop and execute client strategies that strengthen Experience’s contribution to business and marketing outcomes.
- Ensure all work aligns with client KPIs and proactively manage factors that could impact performance.
- Identify and drive innovation and growth projects in collaboration with Experience leads and other craft teams.
- Create opportunities for clients to engage through training, WPP Media events, and thought leadership sessions.
Pay: $110,000.00 – $130,000.00 per year
Work Location: In person
