IPD Group is a dynamic ASX listed, Australian owned business. We provide design, development and distribution of electrical products and technologies. Electrical hardware distribution with product assembly and workshop for customised solutions. Electrical vehicle charging hardware and infrastructure solutions, providing complete electrical engineering and service provider in high and low voltage projects. Having operated for 65 years we are trusted partner to our customers.
Employment Type: Full-time
Location: Wetherill Park, New South Wales
Salary: $120,000 – $130,000 (excluding Superannuation)
About the role:
We have an opportunity for a Channel Marketing Specialist to join the Marketing, Communications and Social Media team at IPD.
This role will lead the delivery of marketing campaigns, promotions, and communication strategies to strengthen IPD Group’s position with channel partners, including electrical wholesalers and their customers.
Working closely with product managers, suppliers, and sales teams, the role delivers targeted campaigns, trade communications, events, digital marketing, and merchandising programs to support revenue growth, partner engagement, and brand awareness.
Key responsibilities:
Channel Marketing Strategy, Planning & Execution
- Developing and implementing advertising and campaign plans aligned with sales and business objectives
- Providing strategic advice to leadership and stakeholders on effective approaches to reach target electricians
- Managing end-to-end delivery of marketing campaigns, including creative, copywriting, media production, and placement, ensuring timelines and budgets are met
- Analysing sales data, market trends, and customer behaviour to inform marketing decisions
- Identifying and interpreting emerging market trends to support future planning and brand positioning
- Conducting customer surveys and analysing results to identify gaps in product offerings, presenting findings to leadership and product teams
- Supporting business growth by developing and executing marketing programs, including product promotion, pricing strategies, and multi-brand campaigns
- Coordinating campaign execution with sales teams and distribution partners, including electrical wholesalers
- Contributing to and attending quarterly business reviews with internal stakeholders and key suppliers
- Supporting major electrical wholesaler campaigns and initiatives
- Ensuring consistent customer experience across all channel touchpoints
- Managing the production of marketing collateral, point-of-sale materials, trade events, displays, and signage
- Developing and maintaining merchandising programs, including branch guidelines, layouts, and customer experience standards
Supplier & Agency Management
- Partnering with brand and creative teams to managing external agencies and suppliers (e.g. creative, print, display, PR)
- Coordinating briefing, sourcing, production, and distribution of marketing materials within agreed timelines and quantities
Budget, Reporting & ROI
- Managing allocated marketing budgets and prioritising channel activities
- Reviewing campaign performance and measuring return on investment against defined objectives
Internal Collaboration
- Collaborating with internal stakeholders to delivering integrated marketing campaigns through wholesale channels
- Building internal alignment and gaining stakeholder support for marketing programs
- Working with product managers and suppliers to supporting product launches within the channel
About You:
Experience & Skills
- Minimum 5 years’ experience in B2B, supplier, partner, or channel marketing
- Proven experience managing relationships with external stakeholders, including suppliers and partners
- Strong written and verbal communication skills, including stakeholder engagement and negotiation
- Ability to plan and manage projects from concept through to delivery, ensuring timelines and objectives are met
- Proficiency in Microsoft Office to support project management and budget tracking
- Solid understanding of marketing channels, including digital and trade communications
- Experience using CRM systems, databases, and marketing tools to support campaign execution and tracking
- Experience with Adobe Creative Suite is desirable but not essential.
Behaviours & Attributes
- Strong understanding of strategic objectives when developing and executing marketing programs
- Ability to translate concepts and plans into effective marketing activities
- Focus on campaign performance and return on investment
- Collaborative approach when working with marketing, sales, product teams, and external partners
- Ability to build and maintain professional relationships with wholesale partners and stakeholders
- Results-driven mindset with accountability for outcomes
- Customer-focused approach across all activities
- Ability to work independently and as part of a team
- Strong attention to detail with the ability to meet deadlines
- Capability to operate at both strategic and execution levels with minimal supervision
Be an integral part of our team and enjoy great benefits, including a day off on your birthday and additional leave in recognition of your years of service and other discounts for working with us!
If this sounds like the role and team for you please send us your resume with a cover letter telling us why this is the role for you. We will be reviewing applications as we receive, so if you have the skills and experience, we are seeking, submit your application now.
You must have the right to work in Australia.
IPD is proud to have a diverse and inclusive workplace, with a team of over 600 people representing more than 30 different cultural backgrounds. We are committed to fostering a culture that values diversity, equity, and human rights, ensuring that every individual feels respected, supported, and empowered to contribute. We welcome people from all cultures, backgrounds, genders, ages, ethnicities, abilities, sexual orientations, and religious beliefs.
When you apply, please let us know what pronouns you use.
Aboriginal and Torres Strait Islander people are encouraged to apply.
Only applicants suitable for the position will be contacted.
We kindly ask agencies not to submit any resumes without our consent.
Job Type: Full-time
Pay: $120,000.00 – $130,000.00 per year
Application Question(s):
- Please state your salary expectation and notice period.
Experience:
- Electrical Industry: 2 years (Preferred)
- Marketing: 3 years (Required)
Work Authorisation:
Work Location: In person
