Herd MSL is an award-winning agency, recently named Mumbrella’s Large PR Agency of the Year Best Creator Agency at the B&T Awards, and part of Publicis Groupe, the world’s largest communications network.
We’re building an earned offering for a new era, where PR, social and influencer work collectively to create ideas that people actually converse with.
Our client portfolio spans FMCG, Beauty, Pharma and Culture-hungry brands.
We’re looking for a Senior Account Director who thrives in that space. Someone who brings energy, instinct and momentum. A natural operator who can sell bold ideas, build strong client relationships and deliver work that lands.
This is a senior client and creative leadership role across earned.
You’ll be accountable for:
Guiding key client relationships, acting as a trusted advisor and senior point of contact
Developing and selling in earned-first, culturally relevant ideas that drive attention and conversation
Influencing earned ideation, from initial spark through to fully formed concepts ready to sell
Overseeing implementation, ensuring work is delivered to a high standard, on time and within scope
Working closely with social, influencer, creative and media teams to deliver integrated campaigns
Guiding and mentoring a team, setting clear direction and raising the bar on output
This role balances creative thinking and delivery excellence. You’ll be as comfortable in a stakeholder room selling an idea as you are ensuring it lands in market.
7–10+ years’ experience in consumer PR, ideally within an agency environment
A strong track record of developing earned ideas that have driven media coverage and cultural cut-through
Confidence pitching bold, disruptive concepts to senior stakeholders
Natural relationship builder, able to earn trust and maintain it
Strong news & social trend sense and awareness of what will land in media
High attention to detail across planning and creation
Experience motivating teams and handling multiple workstreams simultaneously
A proactive, solutions-focused mindset
Stakeholders recognize you as a strategic partner, not just a delivery influence
Ideas are sold in with confidence and land in culture, not just on paper
Campaigns deliver strong earned coverage and real conversation
Teams are motivated, clear on direction and producing high-quality work
Work moves smoothly, even when the pace picks up
You create momentum. For the work, for the team and for the consumer.
Award-winning work, with a growing reputation in creator-led and earned-first campaigns
Backed by the scale of Publicis Groupe
Opportunity to shape modern PR that interacts with social and influencer
A team that values drive, creativity and accountability
