HOURGLASS COSMETICS — Assistant Manager, Marketing & Communications - Australia (Hybrid Role)
Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.
As Assistant Manager, Marketing & Communications, you will play a pivotal role in shaping our brand voice, expanding our market presence, and managing key relationships. You will bridge the gap between creative storytelling and structured execution—driving impactful PR campaigns, managing media/influencer relations, and executing critical marketing administration and promotional rollouts for our retail partners. This is a dynamic, fast-paced role perfect for a beauty enthusiast who thrives on building connections, juggling administrative coordination, and analyzing campaign performance
WHAT YOU DO:
- Retail Partner Marketing & Events
- Retailer Alignment: Serve as a key administrative point of contact for retail partners to coordinate trade marketing, VM and instore execution within the required launch timelines.
- Co-Op Marketing Coordination: Administer and execute joint marketing initiatives, ensuring brand assets, imagery, and promotional collateral are delivered to retail partners according to strict brand guidelines and deadlines.
- New Product Setup: Manage the end-to-end administration for new product setups with retailers, including compiling matrix sheets, barcodes, pricing, and product descriptions.
- Visual Merchandising & POS Support: Coordinate the execution with global for the update to our Visual merchandising strategy, and measure effectiveness of updates on retail performance.
- Event Coordination: Assist in the planning and execution of brand activations, retailer-exclusive events, product launch trainings, artistry masterclasses.
- Communications& Influencer Strategy
- Media Relations: Pitch story ideas, press releases and assets, and product launches to our agency in liaison with our Australian beauty editors, journalists, and top-tier publications. Champion Hourglass Cosmetics as the leader in the complexion category.
- Influencer Management: Identify, onboard, and maintain relationships with content creators, makeup artists, and brand ambassadors. Manage product seeding and paid collaborations with our global team and local agency.
- PR Performance reporting: Monitor, track, and report on all PR coverage, social mentions, and retail campaign ROI.
- General Brand Support& Administration
- Campaign Coordination: Help execute the brand annual marketing calendar, ensuring product launches roll out seamlessly across direct-to-consumer (DTC) and retail channels.
- Event Management: Supporting the planning, preparation and execution of our localized brand strategy through PR, Media and Influencer events.
- General Marketing duties: Managing day-to-day administrative duties to support marketing activities – Eg. Booking couriers, product display set ups, capturing & sharing key notes in relevant meetings, updating the brand annual calendar with changes in retailer & brand activity.
- Market Research: Staying ahead of Australian and global beauty trends, competitor movements, and retail innovations to identify new growth opportunities and sharing these back with the business.
YOU'LL LOVE THIS JOB IF:
- You are CREATIVE: You are innovative and forward-thinking in your approach and mindset. You take the initiative to lead where possible.
- You are extremely ORGANIZED: You are not overwhelmed by the thought of tackling multiple tasks at a time.
- You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
- You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.
- You are AGILE: You adapt well to changing needs and priorities and can pivot easily to achieve goals and deadlines.
- You are INNOVATIVE: You can think outside the box, love to explore new and exciting opportunities to optimize personal and professional performance for the business.
- You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand and creative strategy.
QUALIFICATIONS
- Experience: Minimum 3 years of experience in a Marketing and/or PR role, ideally within the beauty, fashion, FMCG, or lifestyle industries. Experience dealing with retail marketing teams is highly regarded.
- Network: An existing network of Australian beauty media, journalists, and digital influencers is desirable.
- Administrative & Organizational Skills: Exceptional organizational skills with sharp attention to detail. You must be comfortable managing spreadsheets, asset folders, and strict retailer deadlines.
- Communication Skills: Superb written and verbal communication skills with a knack for professional partner management and brand storytelling.
- Tools & Platforms: Proficiency with PR tracking tools (e.g., CreatorIQ/NextGen, Flaunter), retail vendor portals, Excel/Google Sheets. Excellent use of PowerPoint or Canva to create presentations, amend existing presentations and capture key data points from excel reporting.
