The Manager, Field Key Accounts plays a key role in driving adidas’ commercial growth across assigned wholesale accounts. This role combines strategic account ownership, people leadership and strong retail execution to deliver profitable growth, protect brand standards and build long-term customer partnerships.
Own the commercial performance and P&L outcomes of assigned Key Accounts
Deliver net sales, margin and market share targets while managing cost centre and sales working budgets
Lead, coach and develop direct and indirect reports in line with the organisation structure
Set clear objectives, priorities and performance expectations for direct reports
Build team capability through regular coaching, feedback and support
Act as the primary internal lead for assigned accounts, ensuring strong cross-functional alignment
Build a deep understanding of each assigned account, including trading history, customer priorities, competitor activity, commercial risks and growth opportunities
Develop, propose and gain approval for Strategic Account Plans and Account Marketing Plans
Lead the development and execution of account plans across the seasonal Go-To-Market cycle
Lead seasonal sell-in and drive aligned sell-out execution
Partner with Planning, Supply Chain and Customer Service to manage product availability, delivery performance, order book risks and customer commitments
Monitor sell-out performance, order book accuracy, forecast accuracy and product supply efficiency
Support negotiation and enforcement of adidas trade terms
Monitor receivables and support timely resolution of account-related payment or credit issues
Analyse customer and competitor activity and initiate corrective actions
Deliver accurate customer forecasts and performance plans
Ensure compliance with commercial agreements and agreed KPIs