- Established and Iconic Australian brand
- Generous product allowance & employee discounts
- Opportunity to join us at an exciting time of growth and transformation
Position Summary
At R.M.Williams, we’re building a modern, global brand grounded in craftsmanship and authenticity, and our digital growth is a big part of that journey.
We’re looking for a
Performance Marketing Manager to take ownership of our paid media and performance marketing channels, driving growth and efficiency across key digital platforms. This is a role with real scope to shape how we approach performance marketing as we continue to expand locally and internationally.
Key Responsibilities
- Lead the end-to-end performance marketing strategy across key channels including Search (SEM), SEO, Google Shopping, Programmatic and Affiliates
- Own and optimise the R.M.Williams Google Ads account, driving campaign performance and ROI
- Use data and insights to identify opportunities and translate these into clear optimisation actions
- Partner with agencies to deliver strong SEO outcomes, including keyword strategy and technical alignment
- Oversee programmatic and affiliate activity to improve performance and partner contribution
- Drive testing, experimentation and continuous improvement across all performance channels
Experience / Technical Requirements
- Proven experience in performance marketing, with hands-on expertise across SEM, SEO and paid media channels
- Strong platform knowledge, particularly Google Ads and analytics tools (e.g. GA4)
- Experience in managing in-house teams, managing agencies and working across multi-channel strategies
- Highly analytical, with the ability to turn data into actionable insights
- Confident communicator, able to present insights and recommendations to stakeholders
- A commercial mindset with a focus on driving measurable outcomes
What we offer
- Be part of an established and iconic Australian brand with long term career development opportunities
- Generous product allowance
- 40% employee discount
- Annual bonus scheme
- Flexible working arrangements
- Paid parental leave
- Paid volunteer leave
- Exclusive private health partnership
About R.M.Williams
Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it. Our bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories and lifestyle products. At the heart of everything we do is a simple promise of loyalty and endurance; a commitment that our products will accompany their wearer on all of life’s great journeys. Reginald Murray ‘RM’ Williams always said, ‘it’s the people who make a company’ and we stand by that statement today, with a global network of teams that feels like family. A culture of growth, development and team spirit is central to our success.
R.M.Williams appreciates the importance and value of a diverse workforce and is committed to the principle of equal opportunity for all employees and to provide employees with a work environment free of discrimination and harassment. All employment decisions at R.M.Williams are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, sex, gender identity, national origin or family or parental status. R.M.Williams will not tolerate discrimination or harassment based on any of these characteristics.
If you feel you are suited to this role and want to be part of an iconic Australian Company, please apply below with your resume attached.
