TBWA REPRESENTS
Disruption has never been a catchphrase or a trend. It's a mindset. It's a behaviour.
We don't dabble in Disruptive thinking. We embody it, day in and day out.
When we solve problems, we do it collectively. None of us is better than all of us.
Together we strive to create disruption the world needs.
A Digital Director serves as the senior digital thought leader across the NU team, ensuring best-in-class digital planning, activation, optimisation and measurement. They will partner closely with strategy, media, creative, data and analytics teams to deliver integrated solutions that drive measurable business impact.
We want someone with a can-do attitude, who will fit seamlessly into our culture with a good vibe and solid performance smarts.
THE TASK AT HAND
- Own and evolve Nissan's digital and paid social strategy, roadmap and innovation agenda.
- Ensure digital/social plans align with global and regional requirements while driving measurable business outcomes.
- Oversee digital KPIs, forecasting, reporting and performance optimisation.
- Translate data and insights into clear strategic recommendations for clients and teams.
- Lead senior conversations with Nissan stakeholders locally, regionally and globally.
- Build trusted partnerships through thought leadership, consultation and proactive problem solving.
- Champion emerging technologies, digital and paid social best practice and test-and-learn initiatives or formats.
- Drive digital and social capability uplift across the agency through training, mentorship and knowledge sharing.
- Act as TBWA's digital and paid social subject matter expert, providing strategic guidance across existing clients and key agency initiatives.
- Support business growth through contribution to new business pitches, credential development and cross-client consulting engagements.
- Partner with leadership teams to identify digital trends.
WHAT YOU'LL BRING TO TBWA
Skills
- 4+ years' experience in digital and paid social strategy, digital and paid social media, performance marketing or digital transformation leadership.
- Proven experience leading large-scale automotive, retail or enterprise client relationships.
- Strong understanding of ecosystem planning, measurement, analytics and optimisation.
- Experience presenting to senior marketing and commercial stakeholders.
- Demonstrated success contributing to business development and pitch environments.
- Ability to translate complex data into clear strategic recommendations.
- Strong commercial, leadership and stakeholder management skills.
You
- Strong sense of initiative and ability to work under pressure
- A genuine passion for the industry, creativity, media & pride in your work
- Good attitude
- An incredibly diverse team member who is clever, commercial, and strategic
- Someone that is detail oriented and has an organised streak
- Someone with excellent verbal and written communication skills
WHAT LIFE IS LIKE AT TBWA
- Fast paced, collaborative and rewarding
- We're professionals but don't take ourselves too seriously
- We're hard on the work, kind to each other
- We're a diverse bunch of misfits (in a good way)
We're flexible, but believe the good stuff happens when we're in the agency together
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WHAT WE'LL BRING TO YOU
Working at TBWA\Melbourne -and across the TBWA Collective-comes with a range of benefits designed to support your personal and professional growth:
- Flexible working arrangements
- Professional development programs and access to global learning resources.
- Paid time off, including annual leave, personal leave, and public holidays.
- Wellbeing initiatives, including mental health support and wellness programs.
- Parental leave and family-friendly policies.
- Regular cultural and social events to foster connection and creativity.
- Global mobility opportunities within the TBWA Collective network.
- A collaborative, inclusive, and creatively ambitious workplace culture.
