We’re looking for a culture-obsessed Creative Lead to elevate earned and social-first ideas across our business. This is a hands-on role for someone deeply tuned into what’s happening now—across music, food, fashion, sport, internet culture, creators, subcultures, and generations—and who knows how to turn that cultural energy into ideas that earn attention, spark conversation, and drive results.
You’ll be actively involved in thinking, writing, shaping, and making ideas better—especially at key moments like big briefs, pitches, reputational challenges, and cultural opportunities. You’ll help make our work smarter, braver, more culturally relevant, and harder to ignore.
What you’ll be known for
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Creating ideas that earn attention and perform across earned media, social, creator ecosystems, and integrated campaigns
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Bringing genuine cultural fluency—understanding why things matter, who they matter to, and how culture travels across platforms, communities, and generations
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Raising the creative standard by asking better questions, pushing thinking further, and sharpening ideas
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Presenting and selling ideas confidently, grounded in culture, insight, and relevance
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Bringing energy, curiosity, and momentum to teams and brainstorms
What you’ll actually do
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Concept and develop earned-led, social-first, creator-driven ideas
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Be hands-on, writing, shaping, workshopping and refining ideas
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Help crack big moments—launches, stunts, reputational challenges, cultural hooks
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Partner closely with strategy, social, influencer, and account teams
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Bring cultural insight into everyday work—from music and street culture to food, fandoms, internet behaviours, and generational shifts
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Share signals, references, and inspiration that make the work richer and more current
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Collaborate with creative partners across Herd MSL, Influential, and the broader Publicis Groupe
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Contribute meaningfully to pitches and proactive ideas
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Play a visible role in shaping our creative reputation
Who this role is perfect for:
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10+ years working creatively across earned, social, PR, content, or integrated agencies
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Deeply interested in culture and identity
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Has side-hustles, passion projects, or creative outlets that keep thinking fresh
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Curious across different people, communities, and generations
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Moves easily between big-picture thinking and sharp execution
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Great at earned-led, social-first ideas that feel platform-native and culturally fluent
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Turns insight and cultural signals into creative concepts
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Writes and shapes ideas clearly and persuasively
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Collaborates with strategists, social teams, influencer specialists, and clients
